5 Challenges Presented by AdBlockers
Posted: Mon Jan 20, 2025 3:23 am
Adblockers are a double-edged sword: on the one hand, they help the browsing experience to flow without any interruptions. On the other hand, they reduce the profits of online media whose main business model is advertising. What are the main challenges presented by these online ad suppressors?
1. Less money for webmasters
The main challenge is definitely this: it is estimated that during 2015 the economic impact of ad blockers was around 20 billion dollars worldwide for website owners and content creators in general. Since their use grows year after year, this figure will continue to increase if an immediate solution is not found.
Challenges presented by AdBlockers
2. They have reached cell phones and electronic tablets
The numbers are clear: from January 2015 to the same month in 2016, the increase in the use singapore consumer email list of AdBlockers was 102% . Since a large part of readers and customers surf the web exclusively through their mobile devices, this is quite worrying. So what is the way forward?
3. Goodbye to traditional advertising
It is important to remember that Internet users use ad suppressors because they can be uncomfortable for many of them. For this reason, webmasters are increasingly focusing on inbound marketing and seeking to take advantage of its multiple benefits. One of them is to attract the consumer's attention naturally, with the aim of closing a sale. In this way, the company's general objectives are met organically and the browsing experience for each client is much simpler and more pleasant.
4. An uncertain future
According to a study by Page Fair experts , the next billion Internet users could in the near future go unnoticed by digital marketers, because the technology used in mobile and desktop systems will increasingly allow automatic ad blocking. In the first place, browsers with integrated adblocking will be used by more people. In addition, mobile phone and communications companies, such as Digicel, offer ad blocking services to their subscribers, which further complicates the situation.
1. Less money for webmasters
The main challenge is definitely this: it is estimated that during 2015 the economic impact of ad blockers was around 20 billion dollars worldwide for website owners and content creators in general. Since their use grows year after year, this figure will continue to increase if an immediate solution is not found.
Challenges presented by AdBlockers
2. They have reached cell phones and electronic tablets
The numbers are clear: from January 2015 to the same month in 2016, the increase in the use singapore consumer email list of AdBlockers was 102% . Since a large part of readers and customers surf the web exclusively through their mobile devices, this is quite worrying. So what is the way forward?
3. Goodbye to traditional advertising
It is important to remember that Internet users use ad suppressors because they can be uncomfortable for many of them. For this reason, webmasters are increasingly focusing on inbound marketing and seeking to take advantage of its multiple benefits. One of them is to attract the consumer's attention naturally, with the aim of closing a sale. In this way, the company's general objectives are met organically and the browsing experience for each client is much simpler and more pleasant.
4. An uncertain future
According to a study by Page Fair experts , the next billion Internet users could in the near future go unnoticed by digital marketers, because the technology used in mobile and desktop systems will increasingly allow automatic ad blocking. In the first place, browsers with integrated adblocking will be used by more people. In addition, mobile phone and communications companies, such as Digicel, offer ad blocking services to their subscribers, which further complicates the situation.