Illustration with a caption
Posted: Sat Dec 21, 2024 3:55 am
even the classic of advertising David Ogilvy wrote that a captioned image arouses interest. Therefore, the caption under the image should be taken seriously. It should contain a selling message or attract further familiarization with the advertisement.
6. Animals - since our ancestors lived in a world inhabited by dangerous animals, images of animals also attract our attention. In addition, the distinctive features of an animal can help express the character of the product. Thus, a cute fluffy bunny is suitable for advertising a blanket, and a cheetah or jaguar for a sports car.
7. Catchy words - they also help to attract the user's attention. There are many such magnet words: "sex", "free", "money", "new", "cheap", "practical", etc. Some of them have lost their former power (for example, "sensation"), while others retain their original power. It is only important to understand that these words should really reflect the qualities of the product, otherwise the consumer will be deceived.
For example, on the landing page we developed for a plastic usa whatsapp numbers database surgery clinic, we used the catchy word “revolutionary” in the description of the facial rejuvenation technique. It should be noted that here it corresponds to reality - the technique really is very much superior to competitors' offers.
8. Children - their images in advertising exploit the parental instinct to keep an eye on a child who may inadvertently harm himself. World-famous brands have a number of successful advertisements based on this principle. You can read more about this here .
9. Location in the upper left part of the screen - in our culture, people read from right to left. Therefore, advertising located in the upper left corner attracts attention. And the user may simply not get to other advertising messages by clicking on the ad or the title in the search results.
10. Use of color - colored advertising always attracts the client's attention better than black and white. This is one of the reasons for using emoji in site snippets. At the same time, it should be remembered that for premium brands, "colorful" advertising is unacceptable, as a result of which you should look for other ways to attract the client's attention.
11. Vertical arrangement - a vertical rectangle, according to research, is better perceived by our brain. At the same time, one should not go to extremes. If the logic of the situation requires a traditional, horizontal arrangement, so be it.
12. Indication of price - the very fact of the price in the advertisement increases interest in it. This is due to the natural curiosity of most people: "What for how much?". We talk about how to make the price more attractive without discounts here.
If an attractive price is part of the USP, it is an engaging factor in itself. As an example, we can cite advertising on search and in YAN , which we run for one of the largest companies in St. Petersburg, selling flowers:
6. Animals - since our ancestors lived in a world inhabited by dangerous animals, images of animals also attract our attention. In addition, the distinctive features of an animal can help express the character of the product. Thus, a cute fluffy bunny is suitable for advertising a blanket, and a cheetah or jaguar for a sports car.
7. Catchy words - they also help to attract the user's attention. There are many such magnet words: "sex", "free", "money", "new", "cheap", "practical", etc. Some of them have lost their former power (for example, "sensation"), while others retain their original power. It is only important to understand that these words should really reflect the qualities of the product, otherwise the consumer will be deceived.
For example, on the landing page we developed for a plastic usa whatsapp numbers database surgery clinic, we used the catchy word “revolutionary” in the description of the facial rejuvenation technique. It should be noted that here it corresponds to reality - the technique really is very much superior to competitors' offers.
8. Children - their images in advertising exploit the parental instinct to keep an eye on a child who may inadvertently harm himself. World-famous brands have a number of successful advertisements based on this principle. You can read more about this here .
9. Location in the upper left part of the screen - in our culture, people read from right to left. Therefore, advertising located in the upper left corner attracts attention. And the user may simply not get to other advertising messages by clicking on the ad or the title in the search results.
10. Use of color - colored advertising always attracts the client's attention better than black and white. This is one of the reasons for using emoji in site snippets. At the same time, it should be remembered that for premium brands, "colorful" advertising is unacceptable, as a result of which you should look for other ways to attract the client's attention.
11. Vertical arrangement - a vertical rectangle, according to research, is better perceived by our brain. At the same time, one should not go to extremes. If the logic of the situation requires a traditional, horizontal arrangement, so be it.
12. Indication of price - the very fact of the price in the advertisement increases interest in it. This is due to the natural curiosity of most people: "What for how much?". We talk about how to make the price more attractive without discounts here.
If an attractive price is part of the USP, it is an engaging factor in itself. As an example, we can cite advertising on search and in YAN , which we run for one of the largest companies in St. Petersburg, selling flowers: