10 AdBlocking Statistics
Posted: Mon Jan 20, 2025 4:00 am
Video ads that seem to go on forever, pop-ups that interrupt our reading, and banner ads that add little or nothing to what interests us on a site are some of the reasons that have transformed AdBlockers or ad blockers into a popular element within mobile applications and browsers.
For users, it is an excellent alternative, but for brands the scenario can be quite different, even more so if they see that their ads are permanently blocked. And this presents a great challenge when developing a marketing strategy that is not intrusive and that stands out from the traditional one .
But to put the information into context, let’s review the statistics on the use and download of AdBlockers, provided by the PageFair site in its report “ Adblocking goes mobile ”, with data updated in November 2016.
Global Overview:
1. At least 309 million people worldwide block ads on smartphones.
2. As of March 2016, there were 298 million users of adblocking browsers that lebanon consumer email list blocked ads by default.
3. 16% of the world's 1.9 billion smartphone users have an adblocking browser installed.
Regional scenario:
4. In March 2016, China, India and Indonesia led the use of adblocking browsers, with 116, 89 and 28 million users respectively. In Latin America, Brazil led the ranking with 2.1 million users .
5. As of the same date, the Asia Pacific region contained 54% of global smartphone users , and 93% of global adblocking browser users.
6. Adblocking browsers are more than twice as popular in Europe as in North America , with 17.3 users per thousand smartphones. In contrast, the North American region has only 7.8 users.
For users, it is an excellent alternative, but for brands the scenario can be quite different, even more so if they see that their ads are permanently blocked. And this presents a great challenge when developing a marketing strategy that is not intrusive and that stands out from the traditional one .
But to put the information into context, let’s review the statistics on the use and download of AdBlockers, provided by the PageFair site in its report “ Adblocking goes mobile ”, with data updated in November 2016.
Global Overview:
1. At least 309 million people worldwide block ads on smartphones.
2. As of March 2016, there were 298 million users of adblocking browsers that lebanon consumer email list blocked ads by default.
3. 16% of the world's 1.9 billion smartphone users have an adblocking browser installed.
Regional scenario:
4. In March 2016, China, India and Indonesia led the use of adblocking browsers, with 116, 89 and 28 million users respectively. In Latin America, Brazil led the ranking with 2.1 million users .
5. As of the same date, the Asia Pacific region contained 54% of global smartphone users , and 93% of global adblocking browser users.
6. Adblocking browsers are more than twice as popular in Europe as in North America , with 17.3 users per thousand smartphones. In contrast, the North American region has only 7.8 users.