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Opening the toolbox

Posted: Mon Jan 20, 2025 4:06 am
by Fgjklf
If the best products come from the best raw materials, great strategies also need the best resources to achieve good results.

Fortunately, the market is full of tool options , from the simplest and most accessible, to the most complex and investment-intensive solutions.

efficiency and results 4

Good examples that are widely used in Brazil are tools like Hubspot and RD Station , among others that are making their way here, such as ActiveCampaign . They all have advantages in common, mainly the possibility of creating relationship rules, to apply with your lead base, in an automated way.

Here, the highly useful functions such as creating email campaigns, clinical nurse specialist email list sending automated emails, lead segmentation, conversion points integrated into the website, lead scoring and lead tracking , among others, are the great attractions of these tools.

In addition to operational gains, it is also possible to analyze, process data and obtain great insights on how to optimize your strategy, promoting efficiency and results.

Scalability and cost-benefit become even more important when we consider the possibilities of integration with other tools that your team uses daily. For example, email inboxes, research and data analysis tools, CRM, customer service and support, among other solutions.

More productivity, more business


Well, as we have seen, there is no doubt: high efficiency and positive results go hand in hand. And as new solutions and technologies emerge, this becomes an unquestionable truth.

So, this is the role of marketing automation: to explore opportunities to complement and make high-potential strategies more complete.

In this way, as the operation becomes more fluid and automated, the time and effort “saved” thanks to this resource can be directed towards more effective and impactful actions . To obtain analysis of results, identification of improvements and opportunities, and alignment between teams.

Consequently, with a team more focused on strategy and an analytical view of processes , productivity gained through the application of marketing automation is also reflected in the generation of business opportunities and, of course, in the acquisition of new customers.

To learn more about how automation can help you achieve greater efficiency and results, check out a special and complete article to help you understand what marketing automation is , once and for all. And be sure to share this text with your friends and follow the next news here on the Hubify blog

See you next time!