Contrary to popular belief, keywords are not just about SEO , they also help you answer the following questions.
What is your audience searching for? This will help you discover your audience's interests and choose a topic to write about.
What are people asking online? You'll discover specific questions about a topic to answer in your content.
Your research should start with the right keyword. Google recommends that you “think about the words that users might use to find a piece of your content.” For an article, you should select one main keyword and up to 5-10 additional keywords.
How to choose the main keyword
When writing an article, it is tempting to grab as many keywords as possible and try to optimize the text for all of them. However, this can lead to blurring the focus and providing less comprehensive content.
So, choose one main keyword and then drill down into it. Your main italy mobile number example keyword should be the main focus of your entire article.
We chose 'music festival' as a keyword to start our research and used Semrush's Keyword Magic tool to find volume, related keywords, and additional metrics to optimize for.
How to research keywords for an article
People in Spain search for our chosen keyword more than 22,200 times per month. High-volume keywords are popular, but it is also difficult to achieve good positions in the short term.
If you’re using Semrush, pay attention to the Keyword Difficulty metric – aim for something below 70-80, if possible, but still with a high enough search volume (every industry has its own standards for what’s considered high or low volume, so it’s not really possible to pinpoint a standard number). We chose “country music festivals 2020” as the main keyword for the article.
How to research keywords for an article using Keyword Magic Tool
How to choose additional keywords
Additional keywords should be closely related to your main keyword. This will ensure that their use does not change the focus of the article, but rather reinforces the focus of the main keyword.
You can choose them from the topic groups on the left, or from the "Related" and "Questions" tabs at the top of the Keyword Magic tool.
How to research additional keywords for an article
Another great tool to expand your list of keywords and user questions is the Topic Research tool . The tool helps you find your audience's interests and displays a wide range of related topics, popular article titles, and questions people are asking about your main keyword.
How to expand a list of keywords using Topic Research
In the following steps, you will need to add the main keyword to the title and H1 and the additional words to the subheadings and body text. This will tell search engines and users what the article is abo