Competition comparison
Posted: Mon Jan 20, 2025 4:34 am
According to recent studies, it is common for B2B buyers to make comparisons between products to choose the ideal one , so your company can do this too, and collect missing information about your product.
To do this, include feature and benefit comparison tables that showcase your product in the best light. This can summarize the advantages and disadvantages in a format that is easy for the buyer to consider in the buying cycle.
5- User reviews
User reviews and comments are also a reason why B2B review sites are democratic donor email list popular. Did you know that nearly 97% of consumers read online reviews about companies before making a purchase? The reason for this is that they are social proof to build trust. Buyers are more interested in what others say about you than what you say about your software because they want an objective opinion.
But don't just expect nice comments, criticism is also welcome to understand what needs to change !
Similarly, listen to social media signals and amplify positive reviews . You can also incentivize customer testimonials in exchange for tokens such as a free one-month subscription, free add-on, link exchange, etc. Then, publish user reviews on your online channels, including your product websites, landing pages, and social media pages, as well as on external sites such as B2B comparison platforms.
Remember to offer 24/7 customer support, as letting them know they can contact you at any time is very important in building trust with your potential customers.
Bonus tip
Which of your marketing efforts are getting results and which are just costing you time and money? The only way to know is to track and analyze your metrics !
Here, there are several performance indicators ( KPIs ) that can help, everything will depend on your objective with a certain marketing action.
I hope you enjoyed our tips for boosting software sales in your company. The next step is to hire an agency specialized in digital performance marketing to put it into practice, and Hubify can help you. Get in touch and let's chat!
To do this, include feature and benefit comparison tables that showcase your product in the best light. This can summarize the advantages and disadvantages in a format that is easy for the buyer to consider in the buying cycle.
5- User reviews
User reviews and comments are also a reason why B2B review sites are democratic donor email list popular. Did you know that nearly 97% of consumers read online reviews about companies before making a purchase? The reason for this is that they are social proof to build trust. Buyers are more interested in what others say about you than what you say about your software because they want an objective opinion.
But don't just expect nice comments, criticism is also welcome to understand what needs to change !
Similarly, listen to social media signals and amplify positive reviews . You can also incentivize customer testimonials in exchange for tokens such as a free one-month subscription, free add-on, link exchange, etc. Then, publish user reviews on your online channels, including your product websites, landing pages, and social media pages, as well as on external sites such as B2B comparison platforms.
Remember to offer 24/7 customer support, as letting them know they can contact you at any time is very important in building trust with your potential customers.
Bonus tip
Which of your marketing efforts are getting results and which are just costing you time and money? The only way to know is to track and analyze your metrics !
Here, there are several performance indicators ( KPIs ) that can help, everything will depend on your objective with a certain marketing action.
I hope you enjoyed our tips for boosting software sales in your company. The next step is to hire an agency specialized in digital performance marketing to put it into practice, and Hubify can help you. Get in touch and let's chat!