Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
Posted: Mon Jan 20, 2025 4:49 am
Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? That dough down the drain could be put to good use, especially for a small business. So what’s the secret to eliminating this wasted spend? Being as efficient as possible is key to getting the most bang for your PPC bucks, so we’ve spilled the beans in the 5 top areas to maximize that’ll get your dollars to deliver:
Choosing the Right Keywords
When selecting keyword or phrases, adding any word or phrase indonesia whatsapp number database that’s relevant to your business may sound like a good idea. Wouldn’t you want to receive the most traffic possible to your site? In theory, yes, but none of us have an infinite amount of marketing dollars to spend. Keyword selection is a critical process that requires you to look at the keywords that will ultimately result in sales, or conversions. By focusing on keywords that are too general, or broad can result in increased PPC costs.
For example, using keywords that are too general may target potential customers who aren’t ready to buy yet. Say you’re a small car dealership bidding on a keyword like, “used car information.” Although the phrase is relevant, it may actually target people who’re still in the “research or information” stage, while a customer searching for “used Hondas for sale,” is closer to a buying stage than just searching for information. When you focus on keywords that target users at the right stage, you should have a greater return on investment on your PPC campaigns.
Understanding and Using Match Types
Not fully understanding or using targeted match types, can cause you to waste money by inadvertently targeting irrelevant search queries, and may cause you to pay more than you need to for certain keywords. In short, each match type gives you more granularity into targeting.
Broad Match – Broach match is called “broad” for a reason. Broad match allows your ad to show for searches on similar phrases and variations. This includes misspellings, synonyms, and other relevant variations. For example, if you were to bid on “running shoes” on a broad match, you’ll also show up for results for “running sneakers,” which is generally a good thing. The problem lies in that you would also show up for “running shoe cleaner.” If you don’t sell shoe cleaner, this would be an example of a phrase that could be wasting your money. If you were to bid on “green sneakers” and “green shoes” separately on an exact match instead, you could actually end up paying a less expensive CPC (cost-per-click) for each of those keywords, as well as limit the amount of irrelevant traffic.
Phrase Match – Phrase match will show your ads only for searches that include the exact keyword phrase you’ve selected, as well as some close variations. If we use the same example, “running shoes” but in a phrase match, your ad would also show for “cheap running shoes” because that phrase is contained within the search. If the search was for “running orthopedic shoes” your ad wouldn’t show.
Exact Match – Exact match allows you to show only for searches that match exactly the keyword or phrase you’re bidding on. Using the same example, your ad would show only when “running shoes” is the search. This limits the amount of traffic, but is also the most targeted and is generally less expensive than bidding on broad and phrase matches.
Choosing the Right Keywords
When selecting keyword or phrases, adding any word or phrase indonesia whatsapp number database that’s relevant to your business may sound like a good idea. Wouldn’t you want to receive the most traffic possible to your site? In theory, yes, but none of us have an infinite amount of marketing dollars to spend. Keyword selection is a critical process that requires you to look at the keywords that will ultimately result in sales, or conversions. By focusing on keywords that are too general, or broad can result in increased PPC costs.
For example, using keywords that are too general may target potential customers who aren’t ready to buy yet. Say you’re a small car dealership bidding on a keyword like, “used car information.” Although the phrase is relevant, it may actually target people who’re still in the “research or information” stage, while a customer searching for “used Hondas for sale,” is closer to a buying stage than just searching for information. When you focus on keywords that target users at the right stage, you should have a greater return on investment on your PPC campaigns.
Understanding and Using Match Types
Not fully understanding or using targeted match types, can cause you to waste money by inadvertently targeting irrelevant search queries, and may cause you to pay more than you need to for certain keywords. In short, each match type gives you more granularity into targeting.
Broad Match – Broach match is called “broad” for a reason. Broad match allows your ad to show for searches on similar phrases and variations. This includes misspellings, synonyms, and other relevant variations. For example, if you were to bid on “running shoes” on a broad match, you’ll also show up for results for “running sneakers,” which is generally a good thing. The problem lies in that you would also show up for “running shoe cleaner.” If you don’t sell shoe cleaner, this would be an example of a phrase that could be wasting your money. If you were to bid on “green sneakers” and “green shoes” separately on an exact match instead, you could actually end up paying a less expensive CPC (cost-per-click) for each of those keywords, as well as limit the amount of irrelevant traffic.
Phrase Match – Phrase match will show your ads only for searches that include the exact keyword phrase you’ve selected, as well as some close variations. If we use the same example, “running shoes” but in a phrase match, your ad would also show for “cheap running shoes” because that phrase is contained within the search. If the search was for “running orthopedic shoes” your ad wouldn’t show.
Exact Match – Exact match allows you to show only for searches that match exactly the keyword or phrase you’re bidding on. Using the same example, your ad would show only when “running shoes” is the search. This limits the amount of traffic, but is also the most targeted and is generally less expensive than bidding on broad and phrase matches.