Through interesting task packaging, advanced collection of friends’ relationship status and interests, and the tag completion rate is 3 times that of other brands. The follow-up announcement for the important Valentine's Day period in the catering industry began as early as a month ago. As long as they participate in the interactive Q&A, they will have the opportunity to receive exclusive gifts exclusive to the store . In the process, they will be guided to answer their current relationship status, whether it is ambiguous, stable, or... Married, combined with the age tags collected in the past, launched a dating playlist activity exclusive to their own era on Valentine's Day.
For example, for the ambiguous stage of young people, Xue Zhiqian's Ambiguity was recommended to encourage users to date and confess. No matter what love song is recommended, consumers will eventually be guided bosnia and herzegovina mobile phone number list to the restaurant to celebrate this festival that belongs to lovers. In addition to interactive messages, tags can also be embedded at each stage of the activity for subsequent use. Wayne took Adidas as an example. Last Christmas, Adidas launched a space Christmas party on its official account and created a gift exchange box. As long as you invite three friends, you can participate in the carousel lottery. , because The game is simple and fun, and the number of friends exceeded 300,000 in one week. The activity also has different tags at each stage.
For example, as soon as a friend enters the box, one tag will be added first; after three friends are actually invited, another tag will be added. "The further people participate, the higher the stickiness. The more valuable the label is.” When using tags in the future, some low-threshold activities can be thrown to junior taggers, and the interaction rate is 3 to 4 times higher than that of ordinary friends; when in-depth interactions or shopping guides are required, they can be thrown to in-depth taggers, and the interaction The rate is more than 10 times that of ordinary friends. "Hashtag collection is just an introduction.