And is Mastodon an alternative for brands?
Posted: Mon Jan 20, 2025 5:04 am
So, if you want to join Mastodon, the first thing you’ll need to do is choose one of the servers (known as “instances”) and your username will include this instance (as will your email).
It may be complicated and overly technical, I know. But, with all the buzz around this new social network, there is already a test to help you define the best instance for your needs or interests. Pretty useful, right? And you can also find well-explained tutorials on how to join the platform and find your friends there.
Once you define your instance and find your friends, the platform is very similar to Twitter, where you can share your thoughts, post memes and interact with your peers.
Mastodon is actually very promising. We are seeing more and more armenia phone number list people willing to explore different social media platforms that somehow offer different things than what we are used to.
BeReal was a great example for people who were tired and bored with promoted content and missed a place where they could simply connect with others. And, well, this is exactly what Mastodon promises: a decentralized, open-source network, without algorithms or ads. According to its own website, the platform is a “radically different social media, put back in the hands of the people.”
But is it interesting for brands? I tend to think that everything that shines in the eyes of our audience deserves a little of our attention. If it is interesting for them, we should try to understand why.
And that’s what Volkswagen is doing . It recently stopped advertising on Twitter because it believes that “Mastodon is an attractive platform worth trying.”
But, if you decide to join this trendy new social network, it's important to manage your expectations. It's all still very experimental and people are first trying to figure out how to join the platform and find their friends to follow.
It may be complicated and overly technical, I know. But, with all the buzz around this new social network, there is already a test to help you define the best instance for your needs or interests. Pretty useful, right? And you can also find well-explained tutorials on how to join the platform and find your friends there.
Once you define your instance and find your friends, the platform is very similar to Twitter, where you can share your thoughts, post memes and interact with your peers.
Mastodon is actually very promising. We are seeing more and more armenia phone number list people willing to explore different social media platforms that somehow offer different things than what we are used to.
BeReal was a great example for people who were tired and bored with promoted content and missed a place where they could simply connect with others. And, well, this is exactly what Mastodon promises: a decentralized, open-source network, without algorithms or ads. According to its own website, the platform is a “radically different social media, put back in the hands of the people.”
But is it interesting for brands? I tend to think that everything that shines in the eyes of our audience deserves a little of our attention. If it is interesting for them, we should try to understand why.
And that’s what Volkswagen is doing . It recently stopped advertising on Twitter because it believes that “Mastodon is an attractive platform worth trying.”
But, if you decide to join this trendy new social network, it's important to manage your expectations. It's all still very experimental and people are first trying to figure out how to join the platform and find their friends to follow.