2. Marketing guides smart pricing decisions.
Posted: Mon Jan 20, 2025 5:15 am
He continues, "This drove immediate course registrations (short-term goal) while also building a strong alumni-student network, fostering huge potential for long-term engagement and brand loyalty."
Free Download: How Best In Class Companies Build Customer Loyalty
Marta Romaniak, VP of global branding at Avenga, agrees with Rosario, explaining that the commitment should not end once the service is delivered:
“We continue providing insights that could benefit them, which helps build long-term trust. On the same note, if a customer purchases a short-term service or solution, we send them personalized recommendations regarding services they might need in the future. So, a short-term cooperation turns into a long-term relationship.”
Marketing reveals what customers want and how much they’ll pay. It helps you get a read on customer behavior, keep tabs on competitors, and spot trends so you can set prices that attract customers.
“We once re-priced our master's degree in Data Science based on cayman islands whatsapp number database market feedback and competitor benchmarking. We reduced the cost by 15%, which resulted in a 25% increase in enrollment for the subsequent batch,” shares Greta Maiocchi, head of marketing & admissions at OPIT.
Competition-based pricing strategy
Debbie Moran, marketing manager at RecurPost, also shared one successful story from her company:
Free Download: How Best In Class Companies Build Customer Loyalty
Marta Romaniak, VP of global branding at Avenga, agrees with Rosario, explaining that the commitment should not end once the service is delivered:
“We continue providing insights that could benefit them, which helps build long-term trust. On the same note, if a customer purchases a short-term service or solution, we send them personalized recommendations regarding services they might need in the future. So, a short-term cooperation turns into a long-term relationship.”
Marketing reveals what customers want and how much they’ll pay. It helps you get a read on customer behavior, keep tabs on competitors, and spot trends so you can set prices that attract customers.
“We once re-priced our master's degree in Data Science based on cayman islands whatsapp number database market feedback and competitor benchmarking. We reduced the cost by 15%, which resulted in a 25% increase in enrollment for the subsequent batch,” shares Greta Maiocchi, head of marketing & admissions at OPIT.
Competition-based pricing strategy
Debbie Moran, marketing manager at RecurPost, also shared one successful story from her company: