What is it for?
Posted: Mon Jan 20, 2025 5:20 am
Like most digital marketing tools, its use depends on the business components you want to measure and the objectives you want to achieve.
However, one of its most common applications is the analysis and measurement of the impact that marketing is having on the public and the development of the business. The actions carried out are placed on a timeline along with the frequency and sentiment (positive or negative) of the comments around them.
The above is essential to modify elements of the offer, modify campaigns, execute corrections in processes when a failure in the customer experience is detected, build more relevant ads, find ideas to optimize content marketing , etc.
First of all, you define which component you want to analyze (product, customer netherlands consumer email list service, brand image, etc.).
Then the comments or phrases on the subject are tracked on the web.
Each phrase found is classified as positive or negative.
This is a complicated procedure to perform manually. That is why there are currently various very complete sentiment analysis software, which in addition to understanding simple comments, are capable of detecting and correctly interpreting complex linguistic constructions such as:
Comparative sentences: JGB's granulated Kola gives more energy than MK's.
Negative sentences: The Fast and Furious saga is not interesting.
Conditional sentences : I would shop at Pet Spot 93 if the products were not so expensive.
Ironic sentences : I was hungry and the meat at that restaurant was raw and tasteless… Great!
It should be noted that, although these systems are capable of interpreting some of the complexities of human language and their results are quite reliable, they do not reach 100% accuracy. Therefore, as with many digital marketing tools , the important thing is to design Sentiment Analysis strategies focused on obtaining specific and highly relevant data.
Related Articles
What is a Sitemap?
What is Smart Content?
Schedule your meeting now!
Ready to give your online presence a boost? In a short video call, we'll analyze your website and design an action plan to increase your organic visibility.
However, one of its most common applications is the analysis and measurement of the impact that marketing is having on the public and the development of the business. The actions carried out are placed on a timeline along with the frequency and sentiment (positive or negative) of the comments around them.
The above is essential to modify elements of the offer, modify campaigns, execute corrections in processes when a failure in the customer experience is detected, build more relevant ads, find ideas to optimize content marketing , etc.
First of all, you define which component you want to analyze (product, customer netherlands consumer email list service, brand image, etc.).
Then the comments or phrases on the subject are tracked on the web.
Each phrase found is classified as positive or negative.
This is a complicated procedure to perform manually. That is why there are currently various very complete sentiment analysis software, which in addition to understanding simple comments, are capable of detecting and correctly interpreting complex linguistic constructions such as:
Comparative sentences: JGB's granulated Kola gives more energy than MK's.
Negative sentences: The Fast and Furious saga is not interesting.
Conditional sentences : I would shop at Pet Spot 93 if the products were not so expensive.
Ironic sentences : I was hungry and the meat at that restaurant was raw and tasteless… Great!
It should be noted that, although these systems are capable of interpreting some of the complexities of human language and their results are quite reliable, they do not reach 100% accuracy. Therefore, as with many digital marketing tools , the important thing is to design Sentiment Analysis strategies focused on obtaining specific and highly relevant data.
Related Articles
What is a Sitemap?
What is Smart Content?
Schedule your meeting now!
Ready to give your online presence a boost? In a short video call, we'll analyze your website and design an action plan to increase your organic visibility.