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This brings benefits not only in terms of customer acquisition

Posted: Mon Jan 20, 2025 5:21 am
by israt9623525
In order for your fair trade products to be certified, all of your products must have the green-practice seal. This seal lets both your B2C and B2B customers know that your practices respect the environment. In an email marketing strategy focused on fair trade goods, an awareness campaign can be carried out. While your product should be remarkable, it is important to mention your company's best practices . This way, you will gain new customers and your company will retain your most veteran customers, creating a win-win relationship. In addition to the above, you can also see other benefits from this type of campaign. An example of this could be an increase in newsletter subscriptions, more downloads, more visits, etc. Therefore, carrying out an awareness campaign in your email marketing is an excellent practice for your company. 2.- Demonstrate that your treatment policies are fair to your clients with email marketing One of the most notable aspects of fair trade is its treatment policies.


If your company sells mainly agricultural hospitals email list products, it is important that your customers know that there is no exploitation behind it. While the most common way to do this is through social media, your company can do it via email. In these cases, your business can use email marketing to promote your products 100% free of exploitation. but also in promoting your product and building loyalty . Your customers, knowing that by purchasing your products they are not supporting exploitation, will trust what your company offers. It is important to note that exploitation policies are not limited to the exploitation of cheap labor. Child exploitation, exploitation of female labor, and others also fall into this spectrum. Therefore, it is important for them to know that your business promotes fair trade goods without labor exploitation.