You have great content that’s relevant and high quality,
Posted: Mon Jan 20, 2025 5:24 am
and you want to rank high in Google. How do you get the two together? Google Authorship is the answer. Authorship has been buzzing in the SEO community for the past year or so. With cool SEO plug-ins (available on self-hosted blogs) like Yoast, setting up your Google Authorship is easy. We could spend a whole post just explaining why Authorship is so important, but Mike Arnesen from SwellPath did a top-notch job, so check out why author rich snippets are important.
Small Stuff You Need to Sweat and Not Forget
Once you finish that masterpiece of a blog post, don’t set it and forget it! Make sure to remember these small details that’ll help your content get all the juicy SEO love it can:
Meta Data
This is getting into some semi-technical SEO stuff, but don’t get scared and stop because that Yoast plug-in makes it so very easy for you. Meta data is what’s displayed when your site is served in the SERP. A SERP is the search spain whatsapp number database engine results page, or in layman’s terms, the Google or Bing results page. The meta title is the title of the page and it should be a maximum of 70 characters. The meta description is a preview of the post that’s also served up in the SERP. Be sure to limit your meta description to 160 characters for optimal results.
Images count too!
Don’t just paste your images into your blog post without first adding some nice SEO value to it. Images need some love too! Make sure to include the keyword in the file name of the image. So change “photo1472368.jpg” to “chipscoffeemuglogo.jpg” to make your images complement your amazing content. Remember the Google Bot doesn’t have eyeballs, so you have to tell it what your images are. That is where alt text comes in. You want to make sure to include some descriptive alt text on your images so the Google Bot knows what your image is about. Before you go crazy on your images, don’t keyword stuff your alt tags or file names. Your photo called “coffeemugsmugscoffee_coffee_mugsmugsmugs.jpg” will surely get the Google Bot’s attention and not in a good way.
If you’ve been thinking of starting, ramping up or enhancing your content game, these six tips will not only help your content get all the SEO love it can, but will help you avoid being negatively impacted by any Google updates like the Google Skunk. Remember, good SEO takes time and implementing these changes won’t get your to page to the first page over night. Like Billy Joel said, “keep the faith” and these SEO tips will help in the long run.
Do you have a success story from using Google Authorship or any of these other tips? We’d love to hear about it!
Small Stuff You Need to Sweat and Not Forget
Once you finish that masterpiece of a blog post, don’t set it and forget it! Make sure to remember these small details that’ll help your content get all the juicy SEO love it can:
Meta Data
This is getting into some semi-technical SEO stuff, but don’t get scared and stop because that Yoast plug-in makes it so very easy for you. Meta data is what’s displayed when your site is served in the SERP. A SERP is the search spain whatsapp number database engine results page, or in layman’s terms, the Google or Bing results page. The meta title is the title of the page and it should be a maximum of 70 characters. The meta description is a preview of the post that’s also served up in the SERP. Be sure to limit your meta description to 160 characters for optimal results.
Images count too!
Don’t just paste your images into your blog post without first adding some nice SEO value to it. Images need some love too! Make sure to include the keyword in the file name of the image. So change “photo1472368.jpg” to “chipscoffeemuglogo.jpg” to make your images complement your amazing content. Remember the Google Bot doesn’t have eyeballs, so you have to tell it what your images are. That is where alt text comes in. You want to make sure to include some descriptive alt text on your images so the Google Bot knows what your image is about. Before you go crazy on your images, don’t keyword stuff your alt tags or file names. Your photo called “coffeemugsmugscoffee_coffee_mugsmugsmugs.jpg” will surely get the Google Bot’s attention and not in a good way.
If you’ve been thinking of starting, ramping up or enhancing your content game, these six tips will not only help your content get all the SEO love it can, but will help you avoid being negatively impacted by any Google updates like the Google Skunk. Remember, good SEO takes time and implementing these changes won’t get your to page to the first page over night. Like Billy Joel said, “keep the faith” and these SEO tips will help in the long run.
Do you have a success story from using Google Authorship or any of these other tips? We’d love to hear about it!