Have you ever used Google Maps to search for the location of a store or a product? Google Places is the tool that makes this possible and best of all, it is a free tool. Here we present the necessary information that will help you understand what Google Places is, and how this tool can become one of the most important actions within a Marketing strategy .
What is Google Places?
Before we get into the concept, it is important for you to whatsapp number in philippines know that in 2014, Google updated the Google Places tool and it became the famous Google My Business . A more complete tool that offers more advantages than the old version.
Google Places (or Google My Business) is a free tool from Google that helps you increase the visibility of your business, attract more customers and facilitate positioning in organic search results through Google Maps.
According to Google, in 2015, 51% of smartphone users discovered a new business or product by searching on their phone . More and more people are using Google Maps to locate a business nearby, searching for everything from themed restaurants and bakeries to specialist clinics and beauty centres. It is important to bear in mind that, in addition to making the search easier for your customers, you will also be making it easier for them to appear in the first results on Google.
This is why Google Places is becoming increasingly important for businesses, because who wouldn't like to gain more customers? This is where they can become visible to new audiences and convert them into customers.
Learn more about other great techniques to achieve that coveted first place in the search results by downloading the following guide:
seo guide
Google Places for physical businesses
If your business is physical and you don't have a presence in the digital world , this is not a problem. Google Places is a tool that doesn't need to be connected to a website and any company can use it; it will help attract new customers; people who are nearby, who don't know your business but who need you.