Since a new year is just around the corner
Posted: Mon Jan 20, 2025 6:02 am
With new challenges for your company, it is a good idea to take a look at the email marketing trends that are just arriving or are slowly becoming established: 1.- Interactivity in emails GIF in email 2.- Increasingly personalized emails Internet users don't like to feel like just another number on a list. Today's consumers want closer communication, to see that their needs are truly understood and met. Therefore, it is essential that your email marketing strategy for 2023 includes personalization in every email you send. Personalization is not possible without basic data about your subscribers, which is essential for carrying out thorough segmentation. This way, you will be able to create more attractive subject lines and also offer content and promotions tailored to each customer. Now, more than ever, taking care of the customer experience is essential.
It's not just about using the recipient's name in the yahoo email address subject and body of the message. You should also personalize the content, remembering that not everyone is interested in the same thing. Thanks to this, each user will feel more connected to your brand in a closer way. You can study their purchasing habits to then create more specific promotions through a personalized message. 3.- Advanced automation features Marketing automation is becoming more and more important in companies' email marketing strategies. A large majority of companies are opting for this technique due to the increase in leads that its use encourages. The truth is that the management and development of marketing actions is more agile, immediate and dynamic thanks to it. The relationship with followers and other brands is more fluid, which means an improvement in engagement and sales. But to efficiently coordinate all these interactions, you need the right tool.
It's not just about using the recipient's name in the yahoo email address subject and body of the message. You should also personalize the content, remembering that not everyone is interested in the same thing. Thanks to this, each user will feel more connected to your brand in a closer way. You can study their purchasing habits to then create more specific promotions through a personalized message. 3.- Advanced automation features Marketing automation is becoming more and more important in companies' email marketing strategies. A large majority of companies are opting for this technique due to the increase in leads that its use encourages. The truth is that the management and development of marketing actions is more agile, immediate and dynamic thanks to it. The relationship with followers and other brands is more fluid, which means an improvement in engagement and sales. But to efficiently coordinate all these interactions, you need the right tool.