Differences between long videos and short videos in the world of Marketing
Posted: Mon Jan 20, 2025 6:03 am
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The Internet is a dynamic and interactive place. Therefore, all the products and services we use must follow this trend. The way Digital Marketing is carried out needs to be aligned with the transformations that occur more and more rapidly in current times.
In a world that consumes more and more video content, what is better for your brand: short or long videos ?
To answer this question, Google published an article that brings together data from YouTube and the best cases of creators.
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With so many options in play, it is important to know how to use them in marketing actions for brands. First of all, we must highlight that videos are the preferred choice for brands to enrich content, according to a study by Hubspot.
According to a report by Vidyard, social media and websites remain the two main channels for video distribution.
Videos have also gained prominence as a customer conversation tool, becoming an effective way for salespeople to attract more attention from leads.
Source: State of Video Report, March 2022, Demand Metrics, sponsored by Vidyard
Additionally, the most requested videos are those that are between 3 and 6 minutes long, regardless of whether they are informative or instructional, according to Techsmith .
Long and short videos serve different purposes and are viewed by different audiences.
As marketers, we should always be open to trying new mediums and take a test-and-learn approach to these new experiments.
The Internet is a dynamic and interactive place. Therefore, all the products and services we use must follow this trend. The way Digital Marketing is carried out needs to be aligned with the transformations that occur more and more rapidly in current times.
In a world that consumes more and more video content, what is better for your brand: short or long videos ?
To answer this question, Google published an article that brings together data from YouTube and the best cases of creators.
Of course, to help you, we provide you with the paraguay phone number list most relevant data, as well as our detailed video content, the current scenario and how to use the options to leverage your brand. Follow us!
With so many options in play, it is important to know how to use them in marketing actions for brands. First of all, we must highlight that videos are the preferred choice for brands to enrich content, according to a study by Hubspot.
According to a report by Vidyard, social media and websites remain the two main channels for video distribution.
Videos have also gained prominence as a customer conversation tool, becoming an effective way for salespeople to attract more attention from leads.
Source: State of Video Report, March 2022, Demand Metrics, sponsored by Vidyard
Additionally, the most requested videos are those that are between 3 and 6 minutes long, regardless of whether they are informative or instructional, according to Techsmith .
Long and short videos serve different purposes and are viewed by different audiences.
As marketers, we should always be open to trying new mediums and take a test-and-learn approach to these new experiments.