Telephone marketing, direct mail, SMS... which channels should you use in your campaigns?
Posted: Mon Jan 20, 2025 6:04 am
Nowadays, there are many different communication channels: email, phone, SMS, post or even fax. As part of a marketing campaign, which of them should you choose and in what form? Read all our opinions on email solutions.
Marketing channels
Each communication channel has its own specific features. It’s important to understand the differences and benefits of each and analyze the challenges of your campaign to identify the most suitable channels .
E-mail
This is the first medium that comes to mind, no doubt iceland whatsapp data because it is so widely used . However, its impact is limited . It would be more sensible to use it to inform existing customers - in the form of a newsletter , for example - than to prospect. If it is overly solicited , recipients who do not know the sender are unlikely to open it.
Pre-recorded calls
This is known as a telephone call or voice push campaign . It involves broadcasting a pre-recorded voice message, either simple or interactive, to recipients equipped with landlines or mobile phones . This is an ideal medium for satisfaction surveys or contests , for example.
SMS
This short message can be sent to mobile or landline phones , in which case it will be read as a voice message by an automated voice. The SMS format is ideal for communicating about an event or a temporary offer . It can be personalized :
Hello <first name>, you have 24 hours to log in to <website> and get an exclusive gift!
The open and response rates are good. Although you can use up to 160 characters, it is better to use short texts , which have more impact .
Email
This is known as direct mail, postal mail or paper mail. Although it has been partially replaced by email , it is still coveted in the mail order industry , but more generally for sending media such as invitation cards, brochures or advertising catalogues. Printing and shipping remain high costs. Campaigns are not instantaneous, due to the delivery time . There is little room for interaction. The process is not very environmentally friendly . Finally, the impact is unpredictable. Since consultation statistics, deliverability or receptivity are not known, the sender of the campaign has little information to assess its success.
Faxes
Obsolete, but not dead? Some people still use faxes. They can be a useful tool in industries that have not yet gone digital or are still tied to traditional media .
Marketing channels
Each communication channel has its own specific features. It’s important to understand the differences and benefits of each and analyze the challenges of your campaign to identify the most suitable channels .
This is the first medium that comes to mind, no doubt iceland whatsapp data because it is so widely used . However, its impact is limited . It would be more sensible to use it to inform existing customers - in the form of a newsletter , for example - than to prospect. If it is overly solicited , recipients who do not know the sender are unlikely to open it.
Pre-recorded calls
This is known as a telephone call or voice push campaign . It involves broadcasting a pre-recorded voice message, either simple or interactive, to recipients equipped with landlines or mobile phones . This is an ideal medium for satisfaction surveys or contests , for example.
SMS
This short message can be sent to mobile or landline phones , in which case it will be read as a voice message by an automated voice. The SMS format is ideal for communicating about an event or a temporary offer . It can be personalized :
Hello <first name>, you have 24 hours to log in to <website> and get an exclusive gift!
The open and response rates are good. Although you can use up to 160 characters, it is better to use short texts , which have more impact .
This is known as direct mail, postal mail or paper mail. Although it has been partially replaced by email , it is still coveted in the mail order industry , but more generally for sending media such as invitation cards, brochures or advertising catalogues. Printing and shipping remain high costs. Campaigns are not instantaneous, due to the delivery time . There is little room for interaction. The process is not very environmentally friendly . Finally, the impact is unpredictable. Since consultation statistics, deliverability or receptivity are not known, the sender of the campaign has little information to assess its success.
Faxes
Obsolete, but not dead? Some people still use faxes. They can be a useful tool in industries that have not yet gone digital or are still tied to traditional media .