Audiences derived from advertiser data
Posted: Mon Jan 20, 2025 6:16 am
Visitors : allows you to reach people who have already visited your website. This is known as remarketing or retargeting.
The average acquisition cost of this audience in RLSA (Remarketing List For Search Ads) has decreased by 44% (source: JVWEB) .
CRM : Reach out to people in your CRM database using the qualifying elements you can provide. This is known as Customer Match.
NB: We strongly advise you to provide Google Ads with an encrypted data file (hash in SHA 256 format), especially if you use a third party (consultant, agency, etc.) to manage your campaigns.
The average acquisition cost for this Customer italy whatsapp data Match audience has decreased by 57% (source: JVWEB) .
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How are audiences used?
The audience types available for each type of campaign
Type of campaign Type of audience
Search and Purchases
Audience in the market,
Remarketing,
Segmentation by customer list,
Similar audiences.
Display
Custom audience by affinity,
Custom Intent, In-Market Audience,
Remarketing,
Similar audiences.
Video
Custom audience by affinity/affinity,
Personalized Intent, Life Events, In-Market Audiences,
Remarketing,
Segmentation by customer list,
Similar audiences.
Custom Audiences: Your audience, created by you
You know better than anyone which users are likely to be inspired by your brand. This is where your business experience should allow you to control the automation of the tool.
The method:
Identify your target audience,
Reach them with minimal waste,
Measure your performance with these audiences.
You need to think about targeting your audience based on the engagement level of your potential customers.
Here's a diagram that outlines how to use different audiences to reach a broad target audience, while keeping an eye on the masses most likely to engage with your brand:
Maximize your traffic conversion
Using retargeting in search and purchase
To this we must add the behavioural dimension: we must take into account the depth of the conversion funnel and the level of engagement of the user you are going to target.
NB: The conversion rate of retargeting via the Shopping + Search network is 20% higher than that of standard prospecting (source: JVWEB) .
This way, you can create 3 different lists with different bidding strategies to target users based on their level of engagement in the conversion path.
We advise you to start your campaigns by setting fairly high bids to improve your learning curve and reduce the time between you and the optimization phase.
Here is a good model to launch your tests:
Using similar audiences
Google Ads automatically adds lookalike audiences based on your own audiences.
The average acquisition cost of this audience in RLSA (Remarketing List For Search Ads) has decreased by 44% (source: JVWEB) .
CRM : Reach out to people in your CRM database using the qualifying elements you can provide. This is known as Customer Match.
NB: We strongly advise you to provide Google Ads with an encrypted data file (hash in SHA 256 format), especially if you use a third party (consultant, agency, etc.) to manage your campaigns.
The average acquisition cost for this Customer italy whatsapp data Match audience has decreased by 57% (source: JVWEB) .
tile banner
How are audiences used?
The audience types available for each type of campaign
Type of campaign Type of audience
Search and Purchases
Audience in the market,
Remarketing,
Segmentation by customer list,
Similar audiences.
Display
Custom audience by affinity,
Custom Intent, In-Market Audience,
Remarketing,
Similar audiences.
Video
Custom audience by affinity/affinity,
Personalized Intent, Life Events, In-Market Audiences,
Remarketing,
Segmentation by customer list,
Similar audiences.
Custom Audiences: Your audience, created by you
You know better than anyone which users are likely to be inspired by your brand. This is where your business experience should allow you to control the automation of the tool.
The method:
Identify your target audience,
Reach them with minimal waste,
Measure your performance with these audiences.
You need to think about targeting your audience based on the engagement level of your potential customers.
Here's a diagram that outlines how to use different audiences to reach a broad target audience, while keeping an eye on the masses most likely to engage with your brand:
Maximize your traffic conversion
Using retargeting in search and purchase
To this we must add the behavioural dimension: we must take into account the depth of the conversion funnel and the level of engagement of the user you are going to target.
NB: The conversion rate of retargeting via the Shopping + Search network is 20% higher than that of standard prospecting (source: JVWEB) .
This way, you can create 3 different lists with different bidding strategies to target users based on their level of engagement in the conversion path.
We advise you to start your campaigns by setting fairly high bids to improve your learning curve and reduce the time between you and the optimization phase.
Here is a good model to launch your tests:
Using similar audiences
Google Ads automatically adds lookalike audiences based on your own audiences.