Use the ideal keywords
Posted: Mon Jan 20, 2025 6:37 am
Keyword research is one of the main tasks involved in SEO to improve the efficiency of your e-commerce. Therefore, it is essential to carefully analyze the stages of the sales funnel.
It is important to generate top, middle and bottom of the funnel traffic. To do this, use head-tail keywords (e.g. “Notebook”) to attract users who are at the beginning of the purchasing journey; and long-tail keywords (e.g. “Samsung Core I5 Notebook”) for users who are more mature in the process.
There are tools that help you choose the best keywords, including: Ubersuggest , Semrush , Keyword Tool , among others.
Set strong page titles
After choosing your keywords, it is vital to include them in your healthtrax corporate email list page titles. This way, this content is the first information that indexing robots will analyze .
Using the example above, on the page that sells a Samsung notebook, it is important that its title contains the words “Samsung Notebook” and other prominent information about the product in question.
Pay attention to the hierarchy of information and Heading Tags
For content to rank well in search engines, the information contained on the page must follow the correct hierarchy (see image below). Therefore, it is important to focus on the heading tags used.
Make sure to optimize your images
Image optimization is an SEO technique that is not a priority for most online stores. This is a mistake, since image searches can generate a significant volume of traffic for e-commerce.
When optimizing your images, remember to include the keyword in the “title” tag. This will allow your content to appear in image search results. Also, include the keyword in the “alt” attribute of the illustration — this tag is responsible for displaying the information contained in it, if it cannot be displayed.
It is important to generate top, middle and bottom of the funnel traffic. To do this, use head-tail keywords (e.g. “Notebook”) to attract users who are at the beginning of the purchasing journey; and long-tail keywords (e.g. “Samsung Core I5 Notebook”) for users who are more mature in the process.
There are tools that help you choose the best keywords, including: Ubersuggest , Semrush , Keyword Tool , among others.
Set strong page titles
After choosing your keywords, it is vital to include them in your healthtrax corporate email list page titles. This way, this content is the first information that indexing robots will analyze .
Using the example above, on the page that sells a Samsung notebook, it is important that its title contains the words “Samsung Notebook” and other prominent information about the product in question.
Pay attention to the hierarchy of information and Heading Tags
For content to rank well in search engines, the information contained on the page must follow the correct hierarchy (see image below). Therefore, it is important to focus on the heading tags used.
Make sure to optimize your images
Image optimization is an SEO technique that is not a priority for most online stores. This is a mistake, since image searches can generate a significant volume of traffic for e-commerce.
When optimizing your images, remember to include the keyword in the “title” tag. This will allow your content to appear in image search results. Also, include the keyword in the “alt” attribute of the illustration — this tag is responsible for displaying the information contained in it, if it cannot be displayed.