The new realm will be voice search and voice advertising .
Posted: Sun Dec 22, 2024 4:30 am
Defining Schema.org priorities: This has always been SEO , but it is even more important for voice search. Make sure your site follows an agreed upon structure for how search engines read content, as suggested by Schema.org.
While these foundations can help businesses increase their voice malaysia number whatsapp search relevance today, we’ve only seen the beginning of what voice search will mean for implementing future digital marketing strategies .
How the change will happen and how voice search will transform in the coming years
Despite the increase in voice search usage, the business models that will evolve around this opportunity are still emerging. Right now, the world's largest technology players, Google, Amazon, Apple, Microsoft, and Facebook, are investing deeply in voice search for three reasons:
Voice search is a core technology that can extend across multiple lines of business.
It represents a transformed user experience that reduces friction and keeps people away from screens.
Voice search represents an important new way to tap into emerging markets like India and Southeast Asia, where devices and their usage are
dominant.
Big tech is investing in voice search for the reasons above, but they are not yet monetizing it. That is all about to change, and in the next couple of years, when it does, a new industry and community of vendors will quickly emerge around what will be the new monetization models, just like we have seen with SEO and SEM in recent years.
Now is the time to test and learn, regardless of whether companies can reliably demonstrate the ROI of their current efforts.
Every minute invested in better understanding the behaviors and opportunities emerging from voice search, particularly how a brand’s target audience is using voice search, will pay dividends in a voice-driven future.
While these foundations can help businesses increase their voice malaysia number whatsapp search relevance today, we’ve only seen the beginning of what voice search will mean for implementing future digital marketing strategies .
How the change will happen and how voice search will transform in the coming years
Despite the increase in voice search usage, the business models that will evolve around this opportunity are still emerging. Right now, the world's largest technology players, Google, Amazon, Apple, Microsoft, and Facebook, are investing deeply in voice search for three reasons:
Voice search is a core technology that can extend across multiple lines of business.
It represents a transformed user experience that reduces friction and keeps people away from screens.
Voice search represents an important new way to tap into emerging markets like India and Southeast Asia, where devices and their usage are
dominant.
Big tech is investing in voice search for the reasons above, but they are not yet monetizing it. That is all about to change, and in the next couple of years, when it does, a new industry and community of vendors will quickly emerge around what will be the new monetization models, just like we have seen with SEO and SEM in recent years.
Now is the time to test and learn, regardless of whether companies can reliably demonstrate the ROI of their current efforts.
Every minute invested in better understanding the behaviors and opportunities emerging from voice search, particularly how a brand’s target audience is using voice search, will pay dividends in a voice-driven future.