Why is the empathy map so effective?
Posted: Mon Jan 20, 2025 7:01 am
The empathy map is an efficient tool because it allows an objective and visual analysis of the information associated with the profile of a given audience . This means that its layout is designed precisely to favor the perception and understanding of a given audience.
In practice, the map can be filled out by anyone and is not limited to a specific format, and can be adapted to the reality and information available to the company, without a specific standard or requirements.
What are the elements that make up the empathy map?
The empathy map is formatted in cells, with spaces that must hotel email list be filled with information about the feelings, ideas, needs and problems that the public faces in their daily lives. The distribution of information is done considering six main points:
What your audience feels and thinks.
What your audience hears.
What your audience sees.
What your audience says.
What your audience does.
Your main difficulties and needs.
The layout of this information on the map allows you to analyze the particularities of your audience and provides the insights needed for an approach that facilitates communication and helps build a relationship between the consumer and your brand.
As you can see, the empathy map is a tool that brings several benefits to the company, optimizing the use of financial resources , qualifying marketing strategies and contributing to the connection between the brand and its consumers.
Investing in knowledge and intelligence to attract a qualified audience contributes to the development of products aligned with the needs of your audience , in addition to favoring the sustainable and exponential growth of your business.
Did you like this article about empathy mapping? Then take the opportunity to download the free e-book Definitive Manual of Digital Performance Marketing and improve digital communication in your company.
In practice, the map can be filled out by anyone and is not limited to a specific format, and can be adapted to the reality and information available to the company, without a specific standard or requirements.
What are the elements that make up the empathy map?
The empathy map is formatted in cells, with spaces that must hotel email list be filled with information about the feelings, ideas, needs and problems that the public faces in their daily lives. The distribution of information is done considering six main points:
What your audience feels and thinks.
What your audience hears.
What your audience sees.
What your audience says.
What your audience does.
Your main difficulties and needs.
The layout of this information on the map allows you to analyze the particularities of your audience and provides the insights needed for an approach that facilitates communication and helps build a relationship between the consumer and your brand.
As you can see, the empathy map is a tool that brings several benefits to the company, optimizing the use of financial resources , qualifying marketing strategies and contributing to the connection between the brand and its consumers.
Investing in knowledge and intelligence to attract a qualified audience contributes to the development of products aligned with the needs of your audience , in addition to favoring the sustainable and exponential growth of your business.
Did you like this article about empathy mapping? Then take the opportunity to download the free e-book Definitive Manual of Digital Performance Marketing and improve digital communication in your company.