How to do a SERP analysis
Posted: Sun Dec 22, 2024 4:35 am
Set the target keywords you want to track to follow your rankings as they rise or fall anywhere and on any device.
What is SERP analysis?
SERP analysis is the process of studying the quality of the pages that appear at the top of a search engine results page (SERP).
With this information, SEO professionals can understand philippine number list the opportunities and challenges associated with targeting a particular keyword with a campaign.
After analyzing the SERPs, you may come to the conclusion that a keyword is either too competitive to go after (if there are too many strong results to outrank) or a good opportunity (if certain results have weak content that you could outrank).
Here's how to perform an effective SERP analysis:
Get a quick overview of SERPs with the SERP Analysis feature of Semrush's Keyword Overview tool
Analyze the Keyword Difficulty (KD) score
Look at the search intent
View SERP features
Check if the query is location specific
Analyze the content of a page
Create better content to outrank your competition
Let's review these steps in more detail.
Quick SERP Analysis: Keyword Difficulty Summary
The quickest way to analyze the SERP might be to enter the keyword into Semrush’s Keyword Overview report and look for its Keyword Difficulty score. This number tells you how difficult it might be to get into this SERP via SEO.
serp analysis tool
0-14: Very easy
15-29: Easy
30-49: Possible
50-69: Difficult
70-84: Difficult
85-100: Very hard
Next, scroll down this report to see the actual list of organic search results for the query.
This is what the SERP Analysis widget for "guitar strings" looks like.
This part of the report gives you a quick overview of your competitors in the SERPs. The columns show the strength of their SEO based on:
What is SERP analysis?
SERP analysis is the process of studying the quality of the pages that appear at the top of a search engine results page (SERP).
With this information, SEO professionals can understand philippine number list the opportunities and challenges associated with targeting a particular keyword with a campaign.
After analyzing the SERPs, you may come to the conclusion that a keyword is either too competitive to go after (if there are too many strong results to outrank) or a good opportunity (if certain results have weak content that you could outrank).
Here's how to perform an effective SERP analysis:
Get a quick overview of SERPs with the SERP Analysis feature of Semrush's Keyword Overview tool
Analyze the Keyword Difficulty (KD) score
Look at the search intent
View SERP features
Check if the query is location specific
Analyze the content of a page
Create better content to outrank your competition
Let's review these steps in more detail.
Quick SERP Analysis: Keyword Difficulty Summary
The quickest way to analyze the SERP might be to enter the keyword into Semrush’s Keyword Overview report and look for its Keyword Difficulty score. This number tells you how difficult it might be to get into this SERP via SEO.
serp analysis tool
0-14: Very easy
15-29: Easy
30-49: Possible
50-69: Difficult
70-84: Difficult
85-100: Very hard
Next, scroll down this report to see the actual list of organic search results for the query.
This is what the SERP Analysis widget for "guitar strings" looks like.
This part of the report gives you a quick overview of your competitors in the SERPs. The columns show the strength of their SEO based on: