The step-by-step guide to defining your brand's target audience
Posted: Mon Jan 20, 2025 8:19 am
The target audience is a specific group of people or companies, with similar consumption profiles, for whom marketing creates strategies, aiming at sales conversion and service focused on promoting a pleasant shopping experience!
Therefore, having a target audience means that the company has found the exact consumer profile for its brand and created a persona . However, the process of analyzing and adopting criteria to identify this audience is as challenging as launching a new product.
For the marketing area, it is practically impossible to create specific and well-targeted strategies without knowing what type of audience they are aimed at. This can lead to the risk of efforts being in vain and not recouping the investment.
If you want to sell to consumers who are in tune with your company, jewelers email list it is essential to understand the concept and importance of the target audience in your business.
That’s why we’ve created a step-by-step guide to help you define your target audience and be successful in your sales. Keep reading to find out all the details!
How about finding out what you will find throughout this content?
the concept of target audience;
the difference between target audience and persona;
reasons for the company to find the ideal target audience;
step by step to define your target audience;
target audience examples;
consequences of not having a well-defined audience.
The concept of target audience
The target audience is a group of people or organizations with similar consumer habits and in tune with the company's business. It is essential to understand that the target audience is not yet a customer , but a strong candidate to become a consumer and advocate of the brand.
Therefore, this is due to the fact that marketing actions are aimed at meeting the expectations of this audience, generally discovered through research and behavioral analysis.
It is worth remembering that a target audience is not the same as a buyer persona — while a target audience is more comprehensive and considers a larger group of profiles, a persona creates the ideal characteristics of a customer, in a fictitious way.
The two concepts are similar and complementary, as the buyer persona is born from a filter carried out within the group determined as the target audience, which demands attention and care to explore desires and needs.
In this sense, habits and interests are important elements to help with content strategies, which address issues aimed at solving the pain that this audience brings with them.
Therefore, having a target audience means that the company has found the exact consumer profile for its brand and created a persona . However, the process of analyzing and adopting criteria to identify this audience is as challenging as launching a new product.
For the marketing area, it is practically impossible to create specific and well-targeted strategies without knowing what type of audience they are aimed at. This can lead to the risk of efforts being in vain and not recouping the investment.
If you want to sell to consumers who are in tune with your company, jewelers email list it is essential to understand the concept and importance of the target audience in your business.
That’s why we’ve created a step-by-step guide to help you define your target audience and be successful in your sales. Keep reading to find out all the details!
How about finding out what you will find throughout this content?
the concept of target audience;
the difference between target audience and persona;
reasons for the company to find the ideal target audience;
step by step to define your target audience;
target audience examples;
consequences of not having a well-defined audience.
The concept of target audience
The target audience is a group of people or organizations with similar consumer habits and in tune with the company's business. It is essential to understand that the target audience is not yet a customer , but a strong candidate to become a consumer and advocate of the brand.
Therefore, this is due to the fact that marketing actions are aimed at meeting the expectations of this audience, generally discovered through research and behavioral analysis.
It is worth remembering that a target audience is not the same as a buyer persona — while a target audience is more comprehensive and considers a larger group of profiles, a persona creates the ideal characteristics of a customer, in a fictitious way.
The two concepts are similar and complementary, as the buyer persona is born from a filter carried out within the group determined as the target audience, which demands attention and care to explore desires and needs.
In this sense, habits and interests are important elements to help with content strategies, which address issues aimed at solving the pain that this audience brings with them.