unconventional strategies for your Christmas
Posted: Mon Jan 20, 2025 8:38 am
This is why every year you hear us say things like: “Black Friday is in 1 month, let's hope you're preparing for the storm . ” And, not coincidentally, just a month ago we published a Marketers Dive on “ How to Smash Black Friday .” If you missed it, don't let FOMO get to you and focus on this 4/64… Because about a month after Christmas , today we will give you some advice to split this holiday with wisdom too Here's what we'll see in detail: Christmas is not (just) another Black Friday: practical and original strategies to outperform the average brand; We are doing co-branding: we explain what it is, its advantages and how to best manage it; Businesses and case studies to reverse engineer to level up your Christmas marketing; Analysis, statistics and articles to improve your Christmas ROI.
But first, as always… BAM! Not SPAM Table yemen b2b leads of Contents show In action How to (also) rock Christmas: marketing 1 BFCM as a hook for Christmas Let's start with some strategic advice for the end of BFCM ( the period from Black Friday to Cyber Monday ). Analyze the approach of an average brand towards this time of year and Christmas. You will notice that it is practically the same: on one side you will find the BFCM discounts and on the other the Christmas discounts. What is the problem with a strategy that makes discounts its cornerstone, especially in such a long period? A “ brand devaluation ” occurs: Your brand and its products will be perceived as being of lower quality than they really are; Over time, your audience will be willing to buy from you at an increasingly lower price; Ever-decreasing margins will require cuts to the quality of your ecosystem, and as a result, your business results will continue to decline .
A tragic ending, but highly possible, “just” for some discount. Is it worth it? Here's the advice : every discount must be justified and the reason must be clearly visible in your communications, on your Sales Page. But avoid repeated discounts in a short time. BFCM is socially recognized for its discounts, so if you want to use the same tactic at Christmas without devaluing yourself, strategically combine the two periods. Use a hook : during BFCM, communicate on the Sales Page that, once customers spend €X, they will receive a coupon valid for purchasing Christmas gifts in your store at a trusted price that they would not otherwise receive.
But first, as always… BAM! Not SPAM Table yemen b2b leads of Contents show In action How to (also) rock Christmas: marketing 1 BFCM as a hook for Christmas Let's start with some strategic advice for the end of BFCM ( the period from Black Friday to Cyber Monday ). Analyze the approach of an average brand towards this time of year and Christmas. You will notice that it is practically the same: on one side you will find the BFCM discounts and on the other the Christmas discounts. What is the problem with a strategy that makes discounts its cornerstone, especially in such a long period? A “ brand devaluation ” occurs: Your brand and its products will be perceived as being of lower quality than they really are; Over time, your audience will be willing to buy from you at an increasingly lower price; Ever-decreasing margins will require cuts to the quality of your ecosystem, and as a result, your business results will continue to decline .
A tragic ending, but highly possible, “just” for some discount. Is it worth it? Here's the advice : every discount must be justified and the reason must be clearly visible in your communications, on your Sales Page. But avoid repeated discounts in a short time. BFCM is socially recognized for its discounts, so if you want to use the same tactic at Christmas without devaluing yourself, strategically combine the two periods. Use a hook : during BFCM, communicate on the Sales Page that, once customers spend €X, they will receive a coupon valid for purchasing Christmas gifts in your store at a trusted price that they would not otherwise receive.