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The 8Ps of digital marketing: the new vision of the marketing mix

Posted: Sun Dec 22, 2024 4:39 am
by Abdur11
Any marketing graduate, someone with a technical course in the area, good managers or those who experience marketing on a daily basis are bound to know the famous 4 Ps of Marketing.

Even if you haven't studied them, you've probably read some articles, texts, and assumptions about what they mean and why they matter.

I dare say that its true value is not only found in marketing, but also when we talk about business in general.

So, this isn't just another article talking about the old 4 Ps of Marketing. But how old?

That's right! In an increasingly competitive world, the market whatsapp philippines number has to reinvent itself for those brands that want to stay alive in the best way possible, that is, choosing how to showcase their product or service and how to do it in the best way.

That way has to be the one that sells the most, the one that your audience will receive best, the one that solves a problem for you and the one that makes them connect with you.

In times of Inbound Marketing and Content Marketing , new P's have emerged and are making themselves heard with intensity. Keep reading to learn about them in detail!

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If you want to know more about the Marketing Mix and its applications in business, be sure to check out our free guide on the subject !


The 4Ps of Marketing
4ps of marketing
The 4Ps of Marketing are part of a concept that we can call the Marketing Mix, or also as the Marketing Mix.

These are the basic pillars of any strategy. That is, if you don't want to do anything in vain, what do you need to keep in mind, at least, about your product or service, distribution and concept?

Yes, that's right! The 4Ps of Marketing, which are product: price, place (point of sale) and promotion.

Although it may seem very obvious, we will now tell you what each of them means.