What else are webinars useful for:

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Build trust and brand loyalty . People are more likely to trust those who share useful and structured information. Webinars demonstrate the expertise of the company, strengthening its reputation and increasing the likelihood that listeners will become customers in the future.
Convert traffic into leads faster. Unlike other types of content, webinars create the opportunity for live interaction. The presenter answers questions, eliminates doubts, leads listeners through the sales funnel. This makes the audience more ready for the next step - buying or signing up for a demo meeting.
Save your budget. Launching a webinar is cheaper than organizing an offline event. Companies do not need to rent premises and pay for travel for employees. High-quality content and a reliable platform for broadcasting are enough.
Helps collect data for audience segmentation. When registering for a webinar, you can collect data: interests, profession, needs. This helps segment the audience and conduct personalized campaigns in the future.
Extend the life cycle of content. Webinar recordings can be reused for social media, blogs, and newsletters. This way, they continue to attract traffic even after the broadcast ends.
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What companies are webinars suitable for?
Webinars are actively used by companies from various industries: educational platforms, marketing agencies, IT companies, consulting firms and financial organizations. The main goal of webinars is to increase reach, attract potential clients and build trusting relationships. The tool may be ineffective if:

The business has a low average bill. Webinars are ineffective for list of new zealand cell phone number low-priced products, for example, up to 1000–1500 ₽ . In such cases, it is more profitable to direct traffic to the landing page and sell directly. But if the cost of the product exceeds 25–30 thousand ₽ , the client will need more time and arguments to make a decision. A webinar helps to convey the value of the offer and remove objections, which increases the likelihood of a purchase.
The product is intuitive and solves one problem. Investments in holding a webinar in such a situation may not pay off. However, if the product requires special knowledge or preparation from the client, webinars become indispensable. They help to explain in detail how the product solves user problems, educate the audience and build trust.
Webinars are especially effective in the education sector, where they have become a standard for attracting and selling. But they are also used by companies in other industries: marketing agencies, IT companies, consulting firms, and financial institutions.

Online education companies use webinars to demonstrate expertise and attract new students. Examples: language, programming or marketing courses. Teachers conduct free lessons or master classes to demonstrate the benefits of learning. This motivates listeners to subscribe or buy a course.