Google Analytics can help you track mobile usage of your site:
• Mobile behavior data reveals how well your mobile content is engaging with your target audience.
• Mobile conversion data will show if some of your main landing pages need to be optimized for mobile browsing.
• Adding the device category field to the site get russian phone number online content dashboard shows the amount and quality of mobile traffic for each page on your site.
• The table in the site content dashboard includes metrics such as page views and bounce rate. Add the device category by clicking the ‘secondary dimension’ menu above the first column and selecting ‘device category’ from the ‘users’ submenu. The table then displays the most viewed pages on your site per device, so you can see how mobile is affecting your web traffic.
A mobile-friendly website is no longer an option, it’s a necessity. The rise in mobile traffic, combined with Google’s mobile-friendly ranking factor, means a brand must adapt to mobile devices in order to compete.
The most important reason to maintain a mobile-friendly site is to create a consistent and engaging user experience. Mobile UX has a significant impact on every stage of the buying cycle:
• 64% of mobile web users abandon pages if they don’t load within 10 seconds.
• 35% of executives fail to complete an intended sale because the website they purchased from wasn’t mobile-friendly.
• 90% of G-Suite uses mobile devices to research business purchases.
Mobile Applications
Mobile apps can fuel many business goals, including expanding your product, increasing engagement, and even supporting ecommerce.
Like any other marketing channel, it’s important to think about how the app can be used for acquisition. Similar to how you would place content on your website for the same purpose, you could offer extra features or more mobile content in exchange for the user’s contact information. You’ll also want to make sure the app encourages user engagement to build relationships and loyalty, and of course, increase conversions.