Marketing in the new digital age
Posted: Sun Dec 22, 2024 4:50 am
When I started with LinkedIn in 2008, I had many moments of love and others of detachment. During this pandemic, I discovered the Social Selling Index. I didn't know that I could know how many people look at my profile and how many people are interested in the content I produce.
There is also a tool that we use as a corporation to post and as a team we always transmit the same messages.
After some time has passed, you have the sum of the points for the posts you made based on marketing. This is a leveled competition. Then there is an uneven competition that tells you how much reach the posts had, which are the same as those made by your peers but have a reach depending on your own network.
What's amazing about LinkedIn is that it has very exponential oman number growth and is very organic. The replication rate is impressive.
There are many people who are just reading, others just like, others just share and that is like a level of stairs. The last level is writing articles. It is quite a lot of work.
We live in a knowledge society. What contribution do you make to this society? If you are a handrail, what are you there for? One has to add value. Today, with everything that is happening, marketing and sales have to come together. I imagine them as a hybrid. Marketing people complain that they generate leads and sales don't close, and sales people say that marketing people don't bring customers.
When you start to bring the boundaries between marketing, sales and the unis together, it has an incredible result. The analogy of that is when the speaker is in a room with 5 people in the audience and the room was meant for 100, or when you set the room for 100 people, and the speaker reads a power point. It is very important to connect both things and for the speaker to understand that it is difficult to fill the room, and for the one who fills the room to understand that it is difficult to generate an entertaining and fruitful one-hour talk.
I think there is still a long way to go because most channels are still not aware of it. This pandemic has made us all equal in many ways, but the biggest ones that did not have a strong digital presence had to force it into place. It doesn't matter if you buy thousands of followers, it's useless. You can't buy engagement, that's why I like the SSI (Social Selling Index): you can't focus only on clicks, only on network. This is a set of four edges. Channels have to do the same: they have to understand that their digital presence exists, and that it must be maximized.
There is also a tool that we use as a corporation to post and as a team we always transmit the same messages.
After some time has passed, you have the sum of the points for the posts you made based on marketing. This is a leveled competition. Then there is an uneven competition that tells you how much reach the posts had, which are the same as those made by your peers but have a reach depending on your own network.
What's amazing about LinkedIn is that it has very exponential oman number growth and is very organic. The replication rate is impressive.
There are many people who are just reading, others just like, others just share and that is like a level of stairs. The last level is writing articles. It is quite a lot of work.
We live in a knowledge society. What contribution do you make to this society? If you are a handrail, what are you there for? One has to add value. Today, with everything that is happening, marketing and sales have to come together. I imagine them as a hybrid. Marketing people complain that they generate leads and sales don't close, and sales people say that marketing people don't bring customers.
When you start to bring the boundaries between marketing, sales and the unis together, it has an incredible result. The analogy of that is when the speaker is in a room with 5 people in the audience and the room was meant for 100, or when you set the room for 100 people, and the speaker reads a power point. It is very important to connect both things and for the speaker to understand that it is difficult to fill the room, and for the one who fills the room to understand that it is difficult to generate an entertaining and fruitful one-hour talk.
I think there is still a long way to go because most channels are still not aware of it. This pandemic has made us all equal in many ways, but the biggest ones that did not have a strong digital presence had to force it into place. It doesn't matter if you buy thousands of followers, it's useless. You can't buy engagement, that's why I like the SSI (Social Selling Index): you can't focus only on clicks, only on network. This is a set of four edges. Channels have to do the same: they have to understand that their digital presence exists, and that it must be maximized.