Taking into account the nature and characteristics of the type of activity, as well as having analyzed the top business competitors, the structure of the site was formed and expanded.
Added about 180 new categories.
After that, the Semantic Core (SC) was formed, queries were collected from different sources (Google Adwords, search suggestions, general visibility of the site according to data from Google Analytics, as well as competitors' phrases).
Working with meta tags on the site
Based on the semantic core, meta tags Title, Descriptions, H1 have been compiled and entered on all promoted pages of the site.
Work on the site texts
An analysis of the pages of the promoted site was carried out, as well as a comparative analysis of the pages of competitors' sites in the TOP-10, the most optimal number of key queries for the page, their density, as well as the total volume of text for one page were determined.
Based on the comparative analysis, a phone number details usa technical assignment was prepared for copywriters to write optimized texts for the promoted pages.
The copywriters' TOR was created for LSI texts, thanks to the high-quality TOR we achieved very good results. The TOR was developed not only based on the Semantic Core, but also on the analysis of top competitors in Google PS results. At the same time, the percentage ratio of bigrams and trigrams in the text was set, the TOR was aimed at getting rid of the percentage of water in the texts as much as possible.
Also, emphasis was placed on the development of Semantics in the Ukrainian language, for the Ukrainian version of the site. Additional queries were collected, meta tags and texts were optimized, which also gave a good plus in attracting traffic.
New sections on the site were created, optimized and sent for reindexing.
Next, work was carried out on writing and posting texts on the site; thematic photographs taken by the customer were added to each text.
External optimization, building up link mass through Crowd marketing using Ahrefs service
We have completed a link profile audit.
We prepared a list for Crowd, based on competitors' websites.
We developed a strategy for increasing the link mass using the necessary promoted queries/anchors, the ratio of exact/dilutive, as well as the rate of increasing external links, and selected high-quality sites for placing links.
Launched Crowd Marketing in Ahrefs service.
We also purchased trusted links with the CA (target audience), which increased positions and traffic, we purchased 2-3 per month.