A B2B website is a site designed to assist in the demand generation process . This means that it will play a key role in interacting with the potential customer in the 3 phases of the purchasing journey: awareness, consideration and decision .
The first stage is search and discovery . The potential customer uses different online search engines, accesses the websites of different companies and evaluates whether the information found generates confidence. In other words, he analyzes the different websites of his potential suppliers . The question that guides him is.
In the second phase, after an initial filter, the client begins to make russia phone number example comparisons with the information he has obtained .
He compares the value proposition of each company, clients, completed projects, recommendations. In this stage, it is necessary to talk about the product in depth. At this stage, the potential client is asking himself : What solutions does this company offer me that the others do not?
Finally, it is time to make the decision. The client makes the final comparisons between the selected suppliers, delves into the value proposition, scope, work team, results to be obtained and possible return on investment. Here the question that is asked is: Why should I do business with this company?
The best B2B websites help users solve “tasks.” The B2B buying journey is a set of interconnected tasks and your website must be prepared to help your potential customers who want to self-manage this journey. The best website is the one that assists them with the right information in an easy, simple, frictionless way.
If you want a B2B website that converts, speaks to your potential client in their language and has the right information for each stage of the B2B purchasing journey, at Pragmática we can help you. We have been designing and developing B2B websites that transform leads into clients for over 15 years.