A.- Pinterest is the best platform to be at the “top of the funnel”
Imagine this situation. You move into an all-white office, with no decorations or ornaments indonesia phone number sample whatsoever, so you take a look on Pinterest and search for office designs. The ideas are endless, so you have hundreds of options to choose from.
In the end, instead of paying an interior designer to do the job, you decide to make it a team exercise. That is, each month you decide to decorate an area of the office, buy the products you find on Pinterest, and do it yourself together with your team.
Pinterest is not only the source of inspiration that everyone needs to know about. It also introduces you to a lot of professions that you didn't know existed. That's why getting new leads with Pinterest will even help you capture leads outside of your potential audience's range.
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You'll understand this with a real case. Indigo is the largest online book seller in Canada. And it's a clear example of how to get new leads with Pinterest.
As soon as she added Pinterest sharing tools, her website saw a 218% increase in social traffic. She also noticed an increase in engagement with her content – a whopping 78%.
C.- Pinterest boosts sales directly from your website
52 % of Pinterest users consult the platform daily to obtain ideas and information about products and services before making a purchase. This makes the social network one of the best sources of conversion for companies.
ComScore , meanwhile, said that 21% of Pinterest users buy an item after seeing it on the social network. So you can't just get new leads with Pinterest. You can turn them into customers.
D.- Makes content easy to share
The percentage of pins that become repins on Pinterest is 80% . This means that it is very easy for companies to get their content visible on the platform. But there is more:
Pinterest leads the network's activity , ahead of Facebook and Twitter, in categories such as Food, DIY and Crafts, Health Information, Human Interests and Fun, Fashion and Beauty, and Technology.
It has around 41% of total e-commerce traffic.
25% of Fortune Global is on Pinterest. This is a list published annually by the magazineFortune which presents the 500 largest publicly traded American companies to any investor based on their sales volume.
The average user of the platform has a household income of more than $100,000 a year.
5 strategies to get new leads with Pinterest
If the statistics and advantages of using the platform have convinced you to get new leads with Pinterest, it's time to get started. Here are some tips and strategies that you can apply to your business.
1.- Create a Pin-To-Win contest
Get new leads with Pinterest contest
Running a contest on your Pinterest page is a great way to attract new leads and increase engagement. One contest that is easy to run and incredibly effective is Woobox’s Pin-To-Win.
Pinterest will bring more traffic to your website
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