The Deming Cycle for Optimization continues.
Posted: Sun Dec 22, 2024 5:16 am
Why is analytics important?
Surely there is a part of online store owners and managers who wonder why they should face a complex data strategy to improve their online store. After all, they already invest in advertising and web marketing for e-commerce : is there really a need for further analysis?
In reality, yes, the work of ecommerce analytics can bring thailand phone number list concrete and measurable advantages in an optimization strategy of online sales . For example, here is a series of points that can be listed when looking for the main reasons in favor of an ecommerce data analysis work.
Activity Forecast
A certain type of data analysis for ecommerce allows you to advance hypotheses and evaluations regarding the activities to be implemented to decide what to do , which strategies to activate, how much to invest in a certain channel. Ecommerce analytics allows you to evaluate the performance of your business in order to develop predictive models to understand what to do and in which direction to move in the future.
Constant optimization
There are those who optimize and sit in an armchair waiting for the results that come thanks to the activities carried out. It can go well up to a certain point, then everything changes, the scenarios evolve and the starting conditions are no longer valid. Result? The KPIs suggest reviewing the basis and optimizing again.
Deming cycle
Woe to those who think they can operate once and for all with ecommerce optimization. We must continue to work on SEO, on Core Web Vitals, on the different versions of web pages to improve usability and the experience lived by the potential buyer. All this is ecommerce analytics.
Surely there is a part of online store owners and managers who wonder why they should face a complex data strategy to improve their online store. After all, they already invest in advertising and web marketing for e-commerce : is there really a need for further analysis?
In reality, yes, the work of ecommerce analytics can bring thailand phone number list concrete and measurable advantages in an optimization strategy of online sales . For example, here is a series of points that can be listed when looking for the main reasons in favor of an ecommerce data analysis work.
Activity Forecast
A certain type of data analysis for ecommerce allows you to advance hypotheses and evaluations regarding the activities to be implemented to decide what to do , which strategies to activate, how much to invest in a certain channel. Ecommerce analytics allows you to evaluate the performance of your business in order to develop predictive models to understand what to do and in which direction to move in the future.
Constant optimization
There are those who optimize and sit in an armchair waiting for the results that come thanks to the activities carried out. It can go well up to a certain point, then everything changes, the scenarios evolve and the starting conditions are no longer valid. Result? The KPIs suggest reviewing the basis and optimizing again.
Deming cycle
Woe to those who think they can operate once and for all with ecommerce optimization. We must continue to work on SEO, on Core Web Vitals, on the different versions of web pages to improve usability and the experience lived by the potential buyer. All this is ecommerce analytics.