Pardot already got the Pardot-in-Lightning app which brought the platform closer to Sales Cloud CRM. There’s loads going on here especially around optimising Business Unit functionality and architecture. So, it makes no technical sense to change this and move Pardot as a module in Marketing Cloud.
Which leads me to believe that Marketing Cloud as a number cambodia platform will take the same direction and become more closely aligned with Sales Cloud CRM. After all, this really would make it easier to see a single view of the customer and ultimately becomes a unified system.
I really think there will be a point where you have one single login which an admin can easily provide to grant access to MCAE, Engagement, certain areas of Sales Cloud, Advertising and so on.
To clarify, I think Pardot / Marketing Cloud Account Engagement will sit under Marketing Cloud as a product but the two will become separate apps within Sales Cloud CRM.
It’s not a particularly wild prediction if I’m honest and you might read this and think thanks for pointing out the obvious Tom’.
A little MarCloud fun fact
Did you know that I almost called MarCloud Brickroad Consulting’? I paid a freelancer £20 to come up with a bunch of names because I assumed I wasn’t creative enough to think of any.
I wish I kept the list because some of the options were so bad. Brickroad was the best of a bad bunch and when I told my parents it went like this:
Tom: I’ve got a name for my consultancy at last!
Parents: What is it?
Tom: Brickroad Consulting
Parents: … Why?
Tom: umm… because of the yellow brick road and I help clients get to their end goal.
Parents:
Parents:
Parents: *laugh out loud* You can’t call it that.
Tom: Yeah, good point.
I sat back down and because I had a bit of experience working in fintech (financial technology) I had this lightning bolt moment… Marketing Cloud… Mar… Cloud… MarCloud!
That’s genuinely how it happened. And now I am very happy with that decision. Thank you parents. They’re SEO geniuses.
Summary
The purpose of this blog is not to be negative about the new Marketing Cloud Account Engagement name. I absolutely understand the reasons Salesforce have made the change and I do hope that it will achieve their goals and help users in the long-run. It’s just that from a consultancy point of view, the change presents many challenges we need to be aware of and act on, as best we can!
For example, after years of publishing content targeted at pardot’ search terms, we’re pivoting to target account engagement’ and similar terms as a priority. Did I write this very blog to help with ranking for Marketing Cloud Account Engagement keywords?
Yes, I did. And I do not apologise.
While we scramble to update our website structure and page content to reflect the update, get in touch if you need a hand with any of the Marketing Cloud products, we do it all.
That sounds so much smoother, right? We are simply a Marketing Cloud Consultancy now. Every cloud has a silver lining.