In the past we used to hang Hitkrant posters of our idols above our bed, now we follow them via Instagram , blog sites and YouTube. But not only (inter)national celebrities have influence on their followers, also the (much larger group of) 'belittle ones' deserve our attention.
Do you have a specific niche, or a limited budget for your campaign? Micro-influencers are your answer. Why? In this article I share 3 reasons that I took away from the Frankwatching event SocialToday 2018 ( #STE18 ).
The micro-influencer is closer to us than the 'bigger' one, it could be a friend of yours. Their posts feel real and natural. That's why they radiate authenticity. According to Jolique Möller , founder of influencers platform Influentials (more on that later), this group of influencers has between 5,000 and 25,000 followers.
Example: petitions for Environmental Defense
nizations are investing heavily in meaning ( the why) and a higher purpose ( purpose) to bind customers and employees. According to many studies, a tight one-liner about 'the why' and 'wherefore' of the organization could bind both customers and employees in their need for meaning. A kind of commercial spirituality, in other words. How successful are companies in involving customers and employees by means of a higher purpose? Can organizations be a credible provider of meaning in a meaning economy?
According to LinkedIn, there is still a lot to be gained. Their Global Purpose Index from 2016 (pdf) shows that two out of three employees are primarily looking for money or status. Two years earlier, research agency Gallup came to the shocking conclusion that only 9 percent of working Dutch people are actively involved in their job. A quick calculation in that case yields some 7.82 million employees who would not be involved in their working life on a daily basis. For the time being, employers do not seem to be succeeding in making the connection between work and meaning. And this while the call for italy whatsapp numbermeaningful work is getting louder and louder.
lmost every organization is currently working on some form of digitalization. Increasingly, this digitalization concerns the employees themselves. After all, they have to work in a different way. This is often because new solutions are made available, such as Office365, new (business) applications or a social intranet. All these digital tools are intended to contribute to improving productivity and/or working together more intelligently. That is the goal. But whether that will succeed…
We see that many organizations now see the need to join the digital transformation. The wishes and requirements of the new tool are recorded and a working solution is created based on those wishes and requirements. The project is 'successful'.
But, the pain is that the solution is still too often not used or not used enough. Employees still have to work in a different way too often, without having received enough appropriate support. Sounds familiar, right.