In advertising games, users' attention is focused on the brand itself. Here it is important to convey the company's mission and show the exclusivity of the products offered.
Voluntary interaction
An ad game is another way to get closer to mailing address example philippines the audience. Users start it voluntarily and understand that the brand participated in its creation.
Participation Rewards
Although not in every game, as a rule, participants can receive some kind of reward: prizes, products at reduced prices, special bonuses.
Increase brand awareness
It has been established that the brand becomes more recognizable due to the advertising game. At the same time, users should not be encouraged to immediately stop participating in it and proceed to placing an order.
Increase brand awareness
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Advertising games and promotions ensure that users will remember the brand well and will turn to it if necessary. Also, due to their high interactivity, the likelihood that users will discuss your brand with their family and friends increases.
Can be used for any brand or product
The undoubted advantage of advertising games is their versatility. They can be effective in any area, regardless of the nature of the product or service being sold. The main thing is that the game you develop is unusual and highly valued by users.
Long-term results
Conventional PR campaigns do not allow you to hold the attention of buyers for a long time.
On the contrary, if a user has downloaded an ad game, he may return to it regularly. Thus, you have the opportunity to constantly be in the audience's field of view and warm up their interest, despite the fact that this is a well-known marketing ploy.
Can attract different demographic groups
Until recently, it was widely believed that video games were only interesting to young people.
This claim was disproved by researchers in 2021. As it turned out, advergames can gain popularity among different categories of the population, provided that their development was preceded by careful audience analysis.
The secret of success is in the original inclusion of the brand in the entertainment process. It is clear that in reality everything is much more complicated. Therefore, companies often abandon this idea.