Social impact
You don’t have to be a social enterprise to contribute to a better world. Every company can be social in the way it runs its business. In a social enterprise, making money is secondary to social impact. But making money and social impact can go hand in hand, as long as:
the profit taking by any shareholders is reasonable
the say of all stakeholders is balanced
the company is fair to everyone
the company is aware of its ecological footprint
the company is transparent in its business operations
Willemijn Verloop (Founder & Director Social Enterprise NL): “ What you have to contribute to society is an extension of making a profit .”
In 3 steps to social value creation
Do you want to create more value with your new zealand number for whatsapp company, but you don't know (yet) how to do that? Follow the following 3 steps to social value creation:
Then look at the boundary conditions that are important to you. That way you can create value within your boundary conditions. The risk is that you will otherwise discover halfway through the process that the value you create conflicts with other interests within the company.
If the foundation is there and your story is right, then you can also launch it into the world with full conviction. Take people with you on your journey and turn customers into ambassadors who will continue to tell your story.
Below I describe each step from a theoretical framework with practical examples from Fish Tales, WakaWaka, Yoni and Gispen. For this article I interviewed Bart van Olphen (founder and owner of Fish Tales), Maurits Groen (co-founder and director of WakaWaka), Mariah Mansvelt Beck (co-founder and co-owner of Yoni) and Rick Veenendaal (manager circular economy at Gispen).