Additionally, this change provides an opportunity for businesses to improve the numbers in korea management of their communications by leveraging advanced WhatsApp Business features such as automatic replies, conversation labels and message statistics.
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* ANPD suspends use of personal data for Meta's AI training
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Conclusion on Google and WhatsApp integration
The disabling of chat on Google Business Profile marks a new era in communication between businesses and customers.
Integration with WhatsApp not only maintains this communication, but also enhances it, providing a more dynamic and accessible channel.
Companies that adopt this new functionality will therefore be better positioned to meet customer needs in an efficient and modern way.
In a decision that shook the technology sector, the National Data Protection Authority (ANPD) ordered the precautionary suspension of Meta's policy of using personal data to train its artificial intelligence (AI).
They made the decision after investigations indicated significant risks to the privacy of Brazilian users.
Meta, which owns platforms such as Facebook and Instagram, classifies the measure as a setback. But the ANPD argues that it is necessary to protect citizens' rights.
The ANPD decision
The authority released the decision on Tuesday (02/07), expressing its concerns about the misuse of personal data to train AI models.
They established a fine of R$50,000 per day in case of non-compliance with the preventive measure.
According to the Authority, Meta was unable to demonstrate compliance with the General Personal Data Protection Law (LGPD), especially with regard to explicit user consent and transparency in data processing.