Explain how your product solves a problem
Posted: Sun Dec 22, 2024 5:39 am
Customers don’t want to buy your product — they want a solution to their problem. As a famous marketer once said:
“Customers don’t buy a quarter-inch because russian phone number search they want to practice with a quarter-inch drill. They buy a quarter-inch because they want to practice with a quarter-inch hole.”
So make sure to list the biggest unique benefits of your product and the value it will bring to your potential customers’ lives.
The cosmetics industry is a good example.
In the beauty space, companies don’t sell cosmetics, they sell different lifestyle ideals, such as glamour, style, luxury, or confidence. Products are simply tools to help customers achieve these more intangible ideals. This philosophy of pursuing ideals rather than products applies to many other industries as well.
For example, this site that sells online learning materials focuses its marketing on the biggest unique benefits of its product, which are:
"The best documents shared by classmates and organized in one place."
7 Mistakes That Can Hold You Back From Making Your First Online Sale
source
Create an elevator speech
Once you’ve gotten into your target customer’s head, you have all the information you need to make your business irresistible to them. You now know how your product solves a problem, but you can take it a step further and make a promise to your customers.
No matter what type of product you have – be it toys for kids or a CRM with a predictive dialer, this strategy works great every time.
FedEx is an excellent example of this concept.
“Customers don’t buy a quarter-inch because russian phone number search they want to practice with a quarter-inch drill. They buy a quarter-inch because they want to practice with a quarter-inch hole.”
So make sure to list the biggest unique benefits of your product and the value it will bring to your potential customers’ lives.
The cosmetics industry is a good example.
In the beauty space, companies don’t sell cosmetics, they sell different lifestyle ideals, such as glamour, style, luxury, or confidence. Products are simply tools to help customers achieve these more intangible ideals. This philosophy of pursuing ideals rather than products applies to many other industries as well.
For example, this site that sells online learning materials focuses its marketing on the biggest unique benefits of its product, which are:
"The best documents shared by classmates and organized in one place."
7 Mistakes That Can Hold You Back From Making Your First Online Sale
source
Create an elevator speech
Once you’ve gotten into your target customer’s head, you have all the information you need to make your business irresistible to them. You now know how your product solves a problem, but you can take it a step further and make a promise to your customers.
No matter what type of product you have – be it toys for kids or a CRM with a predictive dialer, this strategy works great every time.
FedEx is an excellent example of this concept.