Moving from presentation to deal
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At the end of the interaction between a seller and a buyer in the B2B sphere, the procedure usually passes through the purchasing department and the legal department before receiving final approval.

Closing the deal
Signing a contract is not the end of the process. Customer service specialists join in at this stage, providing technical support and continuing communication. This is an important moment, because in the B2B sector, not only customer acquisition but also customer retention plays a decisive role.
Many B2B companies use a small-goal strategy when making initial sales. This tactic involves closing a minimum deal to test customer satisfaction and then upselling. Companies understand that a small goal is worth it because subsequent business growth depends on the quality of the product and ongoing customer service.