According to Time Magazine,
Posted: Sun Dec 22, 2024 5:51 am
“Chinese travelers made 155 million trips overseas, spending $277 billion—a fifth of the global total outlay by international tourists” in 2019. While the world didn’t see the return of Chinese tourists in 2023 as promised, with their absence having a huge impact on the global tourism industry, analysts still believe that everything will return to normal this year.
With this knowledge, you can be sure that there are whatsapp japan number many different reasons—and approaches—when it comes to marketing to a Chinese audience.
However, a few questions remain:
How does a foreign company advertise a destination to someone in China?
What are the best avenues for doing so?
What types of destinations would they be interested in?
What styles of trips are most popular?
Do they differ by age?
By region?
We will cover these questions and more in this guide.
Chinese Tourist Facts
A recent Reuters article discussed the problem of fewer people going abroad by highlighting how wealthy Chinese citizens are the main demographic traveling internationally.
The good news is that some companies mentioned fully booked European tours during the Lunar New Year.
Hopefully, this shows that perhaps the pandemic era’s hesitancy to travel abroad is slowly changing.
The types of trips being made are also experiencing a change.
Traditionally, the older generations, or people less acquainted with foreign cultures, opted for group tours.
(Source: skift.com)
An increasing number of people are beginning to prefer more independence on their trips, which could be due to the younger generation being more exposed to foreign media at home, or Western culture after studying abroad.
With this knowledge, you can be sure that there are whatsapp japan number many different reasons—and approaches—when it comes to marketing to a Chinese audience.
However, a few questions remain:
How does a foreign company advertise a destination to someone in China?
What are the best avenues for doing so?
What types of destinations would they be interested in?
What styles of trips are most popular?
Do they differ by age?
By region?
We will cover these questions and more in this guide.
Chinese Tourist Facts
A recent Reuters article discussed the problem of fewer people going abroad by highlighting how wealthy Chinese citizens are the main demographic traveling internationally.
The good news is that some companies mentioned fully booked European tours during the Lunar New Year.
Hopefully, this shows that perhaps the pandemic era’s hesitancy to travel abroad is slowly changing.
The types of trips being made are also experiencing a change.
Traditionally, the older generations, or people less acquainted with foreign cultures, opted for group tours.
(Source: skift.com)
An increasing number of people are beginning to prefer more independence on their trips, which could be due to the younger generation being more exposed to foreign media at home, or Western culture after studying abroad.