But prepare for the long run, as LinkedIn is more about the poland whatsapp brand than anything else. The more trustworthy your brand is, the more likely your InMail messages will be read and responded to.
Here’s a crash course on building a brand and targeting leads on LinkedIn:
Share your expertise and opinion on your page and in relevant groups
Set up a premium account to see who visits your account and filter your search
Actively connect with your colleagues, visitors, and potential leads
Start a LinkedIn ad campaign to expand your reach
YouTube is another promising platform worth investing your time in. Videos are an incredible instrument for introducing new people to your offering and driving engagement. Plus, if you treat YouTube like a search engine, you can access information you won’t find anywhere else.
Don’t discard paid ads
Paid advertisement is the go-to marketing strategy to earn B2B sales for several reasons.
First, if done right, it can be the most precise way to target high-quality leads. Just take the preferred segment of your audience, create the right message, and target them with your ads.
You can also run A/B tests on different segments and platforms to track which segment or platform performs better in generating leads and conversions.
But be careful: paid marketing in B2B can be tricky. If you do it wrong, it will cost you an arm and a leg. So make sure to find a real pro with successful cases doing paid advertising in your niche.
Leave talking to chatbots
Yes, I know that bots won’t bring you new leads. But they will do something equally important: save you from losing the existing ones.
How? Unlike you, bots don’t take breaks, sick leaves, or sleep. Instead, they are on the watch non-stop. So when a text from a potential prospect comes your way, it won’t slip through the cracks. Instead, it will go directly to your CRM.
Set up sales cadences
Sales cadence is a way to diversify your outreach across multiple channels. You set up a sequence of touch points that “chase” prospects to establish a connection. It includes emails, calls, LinkedIn messages, voicemails, posts, and other activities directed toward getting a response/action from your prospects.
Setting up an effective sales cadence can be tricky, though. You need to personalize your approach with different tiers and juggle multiple instruments without being intrusive.
Since your audience is ready and segmented, think of the top lead generation channels, sequencing, spacing, duration, and content. It can differ depending on whether your leads are hot or cold.