Define your channels
Posted: Sun Dec 22, 2024 5:55 am
If you are one of those business owners who think that customer contact channels are just billboards, flyers and physical stores, I'm sorry to inform you, but you're stuck in the 2000s.
To give you an idea, 2020 is the first time in the history of Black Friday that purchases on digital channels will be greater than purchases made in physical stores and in the first half of the year alone, 7.3 million new consumers started buying on e-commerce. This shows a growth of 38% compared to last year.
In the digital universe, channels function like shop windows for philippine number for whatsapp a physical store and through Google AdWords, social networks and advertisements, you can reach many more people, investing much less.
Here's an article for you to consider everything I'm talking about. ↓
www.resultadosdigitais.com.br/blog/por- ... g-digital/
Another great option is WhatsApp Web, where you can have a customer service channel and an online store for free through the app. Take advantage and check out 10 Marketing tips for WhatsApp here .
Give real discounts
The consumer always knows when you are trying to cheat on the date and pull off that Brazilian “scam”.
It is not uncommon for retailers to increase the price of a product close to Black Friday and when the date arrives, the price — already including the discount — is practically the same as it was the previous month.
Don't make this mistake! In addition to losing customers, your brand name will likely be negatively impacted in the market — and rightly so. When deciding to run Black Friday promotions, be honest with your audience and offer truly advantageous prices.
Think of other benefits
Everyone expects super low prices during Black Friday, but surprising people is always a factor that will give you a competitive advantage.
In 2020, one of the trends for Black Friday is a more demanding consumer, which means that people will not simply buy for the sake of buying, but will analyze and look for extra benefits.
To give you an idea, 2020 is the first time in the history of Black Friday that purchases on digital channels will be greater than purchases made in physical stores and in the first half of the year alone, 7.3 million new consumers started buying on e-commerce. This shows a growth of 38% compared to last year.
In the digital universe, channels function like shop windows for philippine number for whatsapp a physical store and through Google AdWords, social networks and advertisements, you can reach many more people, investing much less.
Here's an article for you to consider everything I'm talking about. ↓
www.resultadosdigitais.com.br/blog/por- ... g-digital/
Another great option is WhatsApp Web, where you can have a customer service channel and an online store for free through the app. Take advantage and check out 10 Marketing tips for WhatsApp here .
Give real discounts
The consumer always knows when you are trying to cheat on the date and pull off that Brazilian “scam”.
It is not uncommon for retailers to increase the price of a product close to Black Friday and when the date arrives, the price — already including the discount — is practically the same as it was the previous month.
Don't make this mistake! In addition to losing customers, your brand name will likely be negatively impacted in the market — and rightly so. When deciding to run Black Friday promotions, be honest with your audience and offer truly advantageous prices.
Think of other benefits
Everyone expects super low prices during Black Friday, but surprising people is always a factor that will give you a competitive advantage.
In 2020, one of the trends for Black Friday is a more demanding consumer, which means that people will not simply buy for the sake of buying, but will analyze and look for extra benefits.