Lead magnets
A lead magnet is a resource that urges your target audience to give their information in exchange for access. It may come in the form of an ebook, white paper, checklist, toolkit, cheat sheet, or any content that’s valuable to your potential customers.
Often, a lead magnet is a landing page that explains the value india mailing list of the resource and asks the visitors for their email addresses to gain free access to it. Alternatively, you can add an exit-intent pop-up just to remind a leaving viewer that they haven’t left any information.
Here’s an example. A digital marketing agency may offer an ebook that’s a complete guide for boosting local SEO. The businesses that would like to attract local customers will want to read the ebook, so they’ll willingly leave their emails to get free access. The agency can then nurture these leads by sending informative emails. A win-win for everyone!
And if you need more lead magnet ideas, Leadfeeder has a great piece on six popular lead magnet strategies. Enjoy!
Website visitor tracking tools
Tracking tools can help you identify site visitors even if they never reach out to you or leave any contact information. Using them, you get to make the most out of the traffic your website is getting.
Leadfeeder, for one, specializes in turning anonymous site visitors into company names. This then allows you to find specific company information, contact its representatives, and make them your active leads.
The Leadfeeder tracking tool goes further by allowing you to search for company decision-makers, filter them by job role or location, and identify their contact information and LinkedIn profiles.
It also shows you the exact behavior of the visitors as theye explore your website. This will help you measure their level of interest and the type of service or assistance they may be looking for.
So it’s kind of like stalking people on social media but in a good way. Speaking of…