Brand loyalty isn’t exclusive to B2C brands, and Slack proves it.
Posted: Thu Jan 23, 2025 9:06 am
A screenshot of an X post from user @ato_henok. The post reads, “Slack is one of those tools that makes you wonder what you did before joining it. How did I do collaboration with several teams?! Such an incredible platform! Keep it up @SlackHQ”.
Over 100,000 organizations use the business messaging tool cyprus b2b leads to connect their workforce, and professionals across industries swear by it. While the product itself is impressive, what truly sets the company apart for many fans is its unique voice and tone.
Slack seizes every opportunity to reinforce its brand’s distinctive voice. When you interact with them online, they come across as your favorite coworker—friendly, smart and genuinely human. According to their brand microsite, their voice is at the core of their brand identity, and they approach everything with genuine warmth and care, even their app release notes.
A screenshot of an X post from user @EsmeCrutchley. The post reads, “The team at @SlackHQ are at it again with their awesome update copy!”. The post includes a screenshot of a recent app update description from Slack, which reads, “What’s new? Is this the real life? Is this just fantasy? Checked in the app store, there’s a fresh update just for me. We could wax rhapsodic about some of the new features that we have in store, but at the moment we’re just setting the stage. Carry on, carry on - we’ll have more for you in the future.”
These small, thoughtful touches surprise and delight their audience, making the Slack brand feel more relatable and earning them even more loyalty.
Takeaway: If you want to build meaningful connections with your loyal customers, ditch the business speak in favor of what sounds real and relatable. Root your approach in customer-centricity and refine as you go.
Tap into the power of brand loyalty
Turning your customers into loyal advocates isn’t about fancy marketing gimmicks or viral campaigns. It’s about reinforcing the core strengths of your business and reliably offering excellent products and services. When you earn your customer’s trust, their loyalty is sure to follow.
Over 100,000 organizations use the business messaging tool cyprus b2b leads to connect their workforce, and professionals across industries swear by it. While the product itself is impressive, what truly sets the company apart for many fans is its unique voice and tone.
Slack seizes every opportunity to reinforce its brand’s distinctive voice. When you interact with them online, they come across as your favorite coworker—friendly, smart and genuinely human. According to their brand microsite, their voice is at the core of their brand identity, and they approach everything with genuine warmth and care, even their app release notes.
A screenshot of an X post from user @EsmeCrutchley. The post reads, “The team at @SlackHQ are at it again with their awesome update copy!”. The post includes a screenshot of a recent app update description from Slack, which reads, “What’s new? Is this the real life? Is this just fantasy? Checked in the app store, there’s a fresh update just for me. We could wax rhapsodic about some of the new features that we have in store, but at the moment we’re just setting the stage. Carry on, carry on - we’ll have more for you in the future.”
These small, thoughtful touches surprise and delight their audience, making the Slack brand feel more relatable and earning them even more loyalty.
Takeaway: If you want to build meaningful connections with your loyal customers, ditch the business speak in favor of what sounds real and relatable. Root your approach in customer-centricity and refine as you go.
Tap into the power of brand loyalty
Turning your customers into loyal advocates isn’t about fancy marketing gimmicks or viral campaigns. It’s about reinforcing the core strengths of your business and reliably offering excellent products and services. When you earn your customer’s trust, their loyalty is sure to follow.