Proximity Marketing and Beacons

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One location-based strategy you may not have heard of is proximity marketing using beacons. Where geofencing is all about creating a virtual boundary to refine your adserve, proximity marketing is all about tracking the way that individuals move within an area through use of a physical object (a “beacon”) that tracks users through bluetooth signals. While there is certainly an opportunity to market directly to those users in the same way as you would through geofencing, the real power of proximity marketing is in analytics. This is because, compared to other methods of location targeting, beacons are more accurate and can map real-time customer saudi arabia telegram mobile phone number list movements through the area. This data can then be used to track customer in-store behavior and further refine your marketing strategy. For businesses looking to optimize the customer experience based on empirical data, beacons can be an extremely effective and affordable tool to do so.

Location-based targeting may be powerful, but there’s certainly a learning curve as well. In today’s world of marketing, technology is evolving so quickly that it can sometimes be hard to keep up. This said, location-based targeting is here to stay and presents a wonderful realm of possibility just waiting to be tapped into. Not sure where to get started? Need help implementing your location-based strategy? Pulse would love to help. Contact us today at (207) 947-9333 to schedule your free 30-minute consultation.