Why do advertisers prohibit contextual advertising for brands?
Posted: Thu Jan 23, 2025 9:18 am
Advertisers usually prohibit contextual advertising for a brand and do so for a number of reasons. In this article, we will explain the key reasons for such a ban and tell you how to comply with the rules for working with contextual advertising.
What is brand contextual advertising?
Contextual advertising for a company brand is advertising that appears brazil telegram data in search results or on websites when a user enters a query related to a specific brand. Typically, such ads are aimed at an audience that is directly interested in the company's products or services: queries in this case consist of keywords with the brand name.
Such a request specifies what product and from what company the client is looking for in the search engine. For example, our potential client is looking not just for online training, but specifically for courses from the Skillbox company:
Let's take a closer look at the main reasons for such restrictions.
What is brand contextual advertising?
Contextual advertising for a company brand is advertising that appears brazil telegram data in search results or on websites when a user enters a query related to a specific brand. Typically, such ads are aimed at an audience that is directly interested in the company's products or services: queries in this case consist of keywords with the brand name.
Such a request specifies what product and from what company the client is looking for in the search engine. For example, our potential client is looking not just for online training, but specifically for courses from the Skillbox company:
Let's take a closer look at the main reasons for such restrictions.