5 keys to make your website's calls to action more effective

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Getting visitors to a website is becoming more and more complicated, and if you add to that the fact that you also have to get them to stay and take the action you want, such as buying a product or subscribing to a newsletter, it can seem like an impossible mission. But don't panic, because this is where the call to action comes to your aid.

But what exactly is a CTA or call to action ? The argentina email list call to action is the first step in the conversion process (CTA >> landing page >> thank you page ), consisting of a button or link located on the website, which seeks to attract visitors to convert them into leads, usually through a form on a destination page or landing page .

In short, it is the link between the regular content that the user consumes and a page ( landing page ) with an even more interesting offer for our visitors , which is so attractive that they complete a form and leave their contact information.

Here are five tips to make your website's calls to action more effective:

Without scrolling
Some studies say that calls to action work better in the upper left part of the screen, due to the Western reading order that we tend to follow.