How to build a warm-up depending on the task
Posted: Sat Jan 25, 2025 4:04 am
Warming up an audience is always an individual process. After all, the task of warming up will differ for each business. At the same time, there are basic steps without which it is impossible to create warming up:
Step 1: Define the task. Formulate what exactly you want to achieve with warm-up. For example, increase brand awareness, grow the number of subscribers, or increase sales of a specific course by 20%.
Step 2: Analyze your audience : their needs, habits, and pain points. This will allow you to create personalized content that will resonate with potential customers.
Step 3: Develop a CJM (Customer Journey Map) . Analyze each customer touchpoint with the product. Determine what emotions and questions the customer has at each stage. Think about how your message can help the customer move through the sales funnel.
We have a detailed guide on creating a Customer Journey uk email list Map. Check it out if you are creating a customer journey map for the first time.
Customer Journey Map: what types of maps exist, how to create and use them
Customer Journey Map: what types of maps exist, how to create and use them
Step 4: Create a warm-up content plan for each CJM stage . Develop a content plan for each CJM stage. This can include informational materials for cold audiences, educational and persuasive materials for warm audiences, and offers and incentives for hot customers.
Step 5: Decide on communication channels. Decide through which channels you will communicate with your audience. For example, social networks, email, messengers or a blog. The choice depends on the preferences of your audience.
Step 6: Test warm-up and adjust the plan. Use analytics to evaluate the effectiveness of different types of content and communication channels. Don’t be afraid to adjust your strategy based on the data you receive.
Step 7: Launch. After testing and adapting the strategy, launch the warm-up campaign. Monitor the results and continuously optimize the process.
Remember that warming up is not a one-time action, but a long-term process. Its goal is to create trusting relationships with customers and accompany them throughout the entire path to purchase and even after it.
Step 1: Define the task. Formulate what exactly you want to achieve with warm-up. For example, increase brand awareness, grow the number of subscribers, or increase sales of a specific course by 20%.
Step 2: Analyze your audience : their needs, habits, and pain points. This will allow you to create personalized content that will resonate with potential customers.
Step 3: Develop a CJM (Customer Journey Map) . Analyze each customer touchpoint with the product. Determine what emotions and questions the customer has at each stage. Think about how your message can help the customer move through the sales funnel.
We have a detailed guide on creating a Customer Journey uk email list Map. Check it out if you are creating a customer journey map for the first time.
Customer Journey Map: what types of maps exist, how to create and use them
Customer Journey Map: what types of maps exist, how to create and use them
Step 4: Create a warm-up content plan for each CJM stage . Develop a content plan for each CJM stage. This can include informational materials for cold audiences, educational and persuasive materials for warm audiences, and offers and incentives for hot customers.
Step 5: Decide on communication channels. Decide through which channels you will communicate with your audience. For example, social networks, email, messengers or a blog. The choice depends on the preferences of your audience.
Step 6: Test warm-up and adjust the plan. Use analytics to evaluate the effectiveness of different types of content and communication channels. Don’t be afraid to adjust your strategy based on the data you receive.
Step 7: Launch. After testing and adapting the strategy, launch the warm-up campaign. Monitor the results and continuously optimize the process.
Remember that warming up is not a one-time action, but a long-term process. Its goal is to create trusting relationships with customers and accompany them throughout the entire path to purchase and even after it.