Digital marketing, the power of new consumers

[samiaseo222]

Smartphones , tablets , smart TVs … New technologies have revolutionized the way we consume information, relate to each other and, ultimately, live. Consumer habits have not been immune to these changes and companies have had to adapt their marketing strategies.

to new technologies. The way users buy has evolved and will continue to do so. It is a question of renewing or dying.

However, many companies are still trying to brazil email list come up with multi-channel experiences that enable their customers to take advantage of the benefits of digitalization, delivering their product or service just in time and in an efficient and secure way.

In Spain, only one in ten marketing directors believes that their company allocates sufficient resources to digital strategies . This is indicated by the study ' 3D Digital Challenges for Marketing Directors ', prepared by the communications consultancy Evercom, the Marketing Association of Spain and the market research company GFK. However, the report also reveals that the budget for digital marketing will grow by 10% on average in 2016.

With the advent and evolution of the Internet, businesses have had to transform. The virtual space has gone from being a simple means of searching for information to a large community where feedback is constantly being provided and relationships are established with users from all over the world. Consumers now have multiple options for researching and purchasing new products and services . They can find any product, anytime, anywhere. They have access to much more information, not just what brands and distributors communicate, but also what other people think about a particular product or service.