Apple’s Mail Privacy Protection came into effect on September 20, 2021, as part of the Apple iOS 15 release. If you have sent any Pardot emails since the release you may have witnessed an impact on your email engagement, in particular, an increase in open rates.
What is Mail cambodia phone number list Privacy Protection?
Does it affect all Apple devices?
What percentage of users are using Apple Mail?
What do Pardot marketers do now?
What is Mail Privacy Protection?
Here’s a quick reminder of how email opens work in Pardot. Pardot inserts an invisible, single-pixel image into HTML emails. When a recipient opens the email and the image loads, it is counted as an open.
The Mail Privacy Protection feature means Apple Mail users can choose to hide their IP address, locations, and additional data from senders, which of course, then prevents brands from seeing recipient data and behaviour, such as open rates and location.
Now when the Mail Privacy Protection update was first announced, there was some confusion around how it would affect email reporting in Pardot because once an email is delivered, Apple will create a copy of all of the images within the email, including the tracking pixel. To do this, Apple needs to request the images from Pardot, making it appear as though the email has been opened.
This is an automated process that will happen regardless of whether the recipient has interacted with the email, causing an inflated view of open rates.
Does it affect all Apple devices?
The good news is that Mail Privacy Protection doesn’t affect all Apple devices. A person using an iPhone with the Outlook app will be tracked as normal. It’s only relevant to those using Apple Mail as their email client.
So, the first thing businesses need to identify is what percentage of prospects are using Apple Mail on either an iPhone or Apple Mac.